One of the biggest challenges faced by content marketers is constantly coming up with relevant and valuable content writing ideas. In order to succeed in content marketing, you need to churn out high quality content almost on a daily basis (in case you face lots of competition). How do you generate so much content? In one of my previous blog posts I have touched upon the topic in a post titled 10 tips to write high-quality content extremely fast. One of the 1st points discussed in that blog post is that you should always be on the lookout for good content writing ideas on social networking and social media websites like Twitter, Facebook and YouTube, and so says this LinkedIn post.
The writer of the post ominously, but rightly, says, “The longer it takes to write a blog post, the lower your ROI. Improve your process!”
What’s that process? In the context of this LinkedIn post, it is the process of coming up with great content writing ideas on an ongoing basis. When you embark upon your content marketing strategy, initially it may not seem such a big deal because you might be bubbling with new ideas. But as you begin to publish daily or even on a weekly basis, you run out of topics and then you need to devise a way to get hold of new topics.
The above LinkedIn post primarily talks about researching on LinkedIn in order to find content writing ideas, but you can use all the platforms available to you. In fact, you can also use Google alerts.