“Dear Amrit, the content writer that I hired before contacting you totally botched up the project and I haven’t just ended up with lousy content my website launch has also been delayed by a full month because my web designer was waiting for the content writer to complete his job. I so wish I had found your website before hiring this content writer. By merely going through a few pages of your website I’m damn sure you are the content writer I need, and should have sought.”
It may seem like a self-boast, but I actually got this message recently from a new client and this is not a new phenomena. I mean, not all emails are so praising, but the message is more or less the same, that they have had a very bad experience with the previous content writer, they’re looking for a new content writer and they hope I can undo the damage to some extent.
I prefer such clients. I don’t mean to say that I cherish the fact that they have been shortchanged, that they have lost time, that someone did a lousy job, no, what I like is, by the time they come to me, they’re pretty sure what they want and what they don’t want and since they have already had a bad experience with their choice, they are more open to my suggestions. It makes easier for me to work on their projects. This doesn’t happen with great regularity, but I get at least 5-6 projects like these in a year.