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7 ways you can use content writing for better brand awareness

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7 ways you can use content writing for better brand awareness

7 ways you can use content writing for better brand awareness.

Brand awareness is an important segment of your overall business strategy. It’s the extent to which your potential customers and target audience are familiar with your brand. Naturally, you want to raise your brand awareness to a higher level and ensure you’re reaching a wider audience. Content writing is one of the best tools to help you reach this goal.

Using content writing to boost brand awareness is a great strategic move you need to consider using. If you’re not sure how to do it, just keep reading. Here are the best methods for using content writing to increase brand awareness.

Let’s take a closer look together.

1. Establish a Brand Personality

Before you even start writing and go deeper into your content writing strategy, you have to think about your brand.

How do you want to represent it? What do you want from people to think about it?

It’s important that you establish a brand personality before your major content writing efforts. This will ensure uniformity across all platforms you’ll be using.

Establish a brand personality by defining:

  • your tone & voice
  • your style of writing
  • your identity & traits

Try to define your brand as if it was a person, and make this a foundation of your content writing strategy. Then, stay consistent in your brand personality in everything you write.

This will help your target audience understand you, embrace you, and recognize your content.

2. Use Blogging

If you know anything about content writing, you know blogging is one of the strongest tools that you have to own.

Blogging gives you a chance to reach out to your target audience and build a relationship with them.

Diana Adjadj, a marketer and writer at Best Essays Education, agrees: “Your content writing strategy should heavily rely on your blogging strategy. The two are inseparable and have to go hand in hand together.”

There are two ways you should use blogging to raise brand awareness:

In both cases, make sure that you:

  • write posts for your target audience
  • provide valuable information
  • serve as a credible source of data and facts
  • cover trending topics from your niche
  • write interesting, relevant content

Blogging is a great way to get organic traffic, build brand awareness, and expand your audience.

3. Rely on Storytelling

If you want more people to learn about your brand, and share it with their friends, you should rely on storytelling in your content writing.

You may also like to read: The importance of storytelling in content marketing.

Storytelling is great for building firm bonds with your target audience and deepening your relationship. It makes them feel emotionally closer to you, which is the recipe for success.

Share stories such as:

  • how your brand was established
  • people behind the brand name
  • fun acts
  • inspirational team members stories
  • customer stories

Give them something more personal and revealing to make your brand even more human. The further you go from your image as “just a company” or “just a brand”, the better.

4. Socialize

Social media is powerful. Today, almost every brand has a social media account on platforms such as Twitter, Instagram, or Facebook.

You may also like to read: 5 ways to make your content social media friendly.

You shouldn’t be an exception.

Social media allows you to aim your content writing directly towards your target audience. All you have to do is take the right steps:

  • create interesting social media posts
  • reply to comments and messages
  • get involved in discussions within your industry
  • communicate with other brands

Your social media presence can win you a huge number of new followers. It also creates additional space for you to show your brand personality, as we’ve discussed in point 1.

5. Team Up With an Influencer

Influencer marketing is flourishing. Brands team up with people who have a large audience and get them to promote them.

But, there’s more to influencer marketing than you think.

Here’s what you need to have in mind:

  • choose an influencer from your niche
  • make sure it’s someone your target audience likes
  • make sure you agree with all their public attitudes, opinions, and their ideology
  • choose an expert, celebrity, blogger, or anyone who could win you more audience

Neightan White, a blogger and contributing writer at Supreme Dissertations, says: “Once you choose an influencer to promote your brand, you’re linking your brand to everything that person says or does. Choose wisely and make sure you preserve your brand personality.”

6. Use Visuals

When we’re talking about content writing, we have to mention the power of visually appealing content.

You may also like to read: Quality content writing must be mixed with quality images and graphics.

Naturally, what you write is more important than what it all looks like. But, visuals have far greater power than just making your content look better.

Visuals can turn your content around and make it:

  • appealing
  • dynamic
  • entertaining
  • memorable

Images, videos, GIFs, and infographics are there to support your content and make it richer. They will make your content worth sharing and thus more popular.

Use visuals to add more appeal and value to your content. It will skyrocket your brand awareness.

7. Watch Your Competitors

Your brand needs to be unique and stand out from the rest. And the only way for you to do it is to know what everyone else is up to.

To raise brand awareness, you need to:

  • identify your competitors
  • keep an eye on their content strategy
  • understand their plans and goals

Once you know all this, you’ll be able to think of something new, fresh, and different. And that’s what your target audience is going to appreciate.

Final Thoughts

Raising brand awareness is a task you should constantly work on. From one level to the other, use content writing as a tool to help you improve.

Use the tips we’ve shared above and start working on your content writing strategy. Focus on raising brand awareness and give your target audience a reason to love you even more.

5 ways content writing improves and promotes your brand

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The image shows some paper sheets with my logo emphasising on the importance of branding through content writing

How content writing improves and grows your brand

In this blog post I’m going to explain how your branding and content writing are inextricably connected.

You must know someone who purchases an iPhone despite it being way more expensive than an equally good mobile phone from another company.

Some people want to be seen jogging in the Nike or Reebok shoes.

You say, “I want a Xerox copy” instead of “I want a photocopy”.

You say, “Google it”, instead of, “search it”.

All these instances and references are manifestations of a strong brand presence.

You have a strong brand presence when people buy your product less for its features and more for the emotional and psychological connection that they feel towards your brand.

Here are a few benefits of branding:

  1. It makes it easier for customers and clients to recognise your business.
  2. Advertising is easier because people are already familiar with your name and what you represent.
  3. You get a competitive edge in the market mostly due to the reasons mentioned above.
  4. It is easier to introduce new products because people are already familiar with your products and have a positive association with them.
  5. It increases customer and client loyalty because if people trust your brand, they are more likely to buy from you repeatedly.
  6. You enjoy greater credibility because through your branding you have invested in establishing a relationship with your customers and clients.

You can promote your brand both at macro and micro levels. You don’t have to be a Google or an Apple or Reebok to have a strong brand presence.

Branding also works for you if you are a small business because, branding is basically a positive association that people have with your business. Whenever they come across your business name, your logo, or one of your products, a positive emotion is triggered. This is branding.

Improving and promoting your brand with quality content writing

Quality content writing and brand improvement are inextricably related, especially on the Internet, especially when you have a limited budget.

When writing content for your website or blog, it is often advised that you tell stories. People love to read stories about how others improve their lives using your products and services. It is reassuring. It helps them make a connection. So, a big part of content writing must be highlighting stories of other people doing great due to your business.

Your brand can also be highlighted by encouraging influencers to write testimonials about your business. Influencers are like celebrities. They are known within their circle. People want to be seen with them. People want to be associated with them.

What if you don’t have stories? How can you build your brand through content writing if you don’t have stories to tell?

Help your visitors as much as possible.

Share your wisdom and your knowledge through regular content writing.

Remember that quality content writing helps your brand when you are not constantly promoting your brand. The promotion and improvement of your brand through quality content writing must happen as a byproduct of the helpful content that you continuously write and publish.

Listed below are 5 ways quality content writing can improve and promote your brand:

1. Content writing improves brand visibility especially on the Internet

Visibility is very important. If people don’t come across your business how do they do business with you?

Quality content writing increases content wealth of your website or blog and this in turn improves your search engine rankings. Not just search engine rankings, since you provide valuable content, people like to share your content on their social media profiles, increasing your visibility in the process.

The key is, valuable content. If your content doesn’t satisfy the needs of the people who come to your website or blog, it becomes counter-productive and instead of increasing your visibility, it begins to decrease your visibility and even begins to get your negative visibility.

2. Content writing encourages people to connect with your brand on an ongoing basis

When you regularly publish quality content on your website or blog it draws people to your brand on regular basis. When your content helps people, when it solves people’s problems, even when it entertains them, it repeatedly brings people to your website. This increases brand exposure and people become familiar with your brand.

Again, positive association is must.

3. Content writing improves your search engine rankings and this in turn helps your brand

You want your content to be found for good reasons. I want to be found for “best content writer” and not for “lousy content writer” or “sloppy content writer”. This is one.

Two, they should know that I’m competent. When they are looking for content writing-related information, something like

Why quality content writing improves your SEO?

will bring them to my website and they will begin to recognise Credible Content with authoritative information on quality content.

Hence, good content should increase your search engine rankings – improve your SEO – for the right search terms and this in turn helps your brand.

4. It helps you send out emails without spamming

Worldwide, 293.6 billion emails are sent out every day, according to this Statista webpage dedicated to the corresponding piece of information. By 2023, 4.3 billion people will be using emails on regular basis. According to this link, when you send out an email campaign, the average CTR on desktop computers is 13.3% and on mobile devices, 12.7%.

What I’m saying is, if you want your brand to reach out to your target audience, sending out regular emails is still the best option you have got.

But, email is notorious for spam. This is where quality content writing can rescue you.

By regularly publishing high-quality content on your website or blog you get enough material to broadcast your email campaigns. You can provide highly useful information through your email campaigns and instead of avoiding your messages, people will be waiting for them.

5. Content writing allows you to promote your brand for different stages of your sales funnel, differently

A great thing about content writing is that you can publish highly unique content for different stages of your sales funnel and consequently, promote your brand for different user needs.

Here is a typical sales funnel:

Importance of content writing throughout the sales funnel

Importance of content writing throughout the sales funnel

As it happens with every sales funnel, the biggest group you can attract is the one that still needs to be educated and made aware of your business. Content writing targets this group separately without pushing products and services and just focusing on educating and providing information.

Then you can have different content for people who are interested in your business. Although they are aware of what you do and how you can help them, they still need to decide in your favor.

People are distracted. They are constantly being approached by your competitors and even if not by your competitors, then by thousands of distractions on mobile phones and the web. Even when they have decided to do business with you, they may get distracted and end up doing business with someone else. A strong brand connection through highly focused content writing can keep them from going away.

When people have purchased from you, you want repeat business from them. Content writing and brand building for this section is different. People have already gotten a taste of what you can deliver. You need to keep reminding them without bothering them. They are the ones who become your loyal customers and clients and fall in love with your brand.

Concluding remarks on building your brand on the strength of quality content writing

At the crux of every successful branding effort lies an ongoing interaction with customers and clients. No business can become a brand without an emotional connection.

Quality content writing that focuses on user needs instead of branding needs creates multiple channels for interactions and consequently, forming positive associations with your business.