Content marketing pain points, and how to go about it
Content marketing is an integral part of online marketing but in order to leverage it you need to understand, first, exactly what it is, and second, how to implement it effectively.
The effectiveness of content marketing can be measured in terms of before and after
Since it is not straightforward how to measure the success of your content marketing strategy you can evaluate your before and after bottom-line situation. So suppose your revenue was $x before the implementation of your content marketing strategy is it now $x+$n where n can be any positive number? If this seems like a very vague measure you can think in terms of getting more traffic to your website keeping other factors constant. Are you getting more traffic after implementing your content marketing strategy? This can give you an indication of how successful your campaign has been so far.
Why your business needs a content marketing strategy
Every business that aspires to leverage the potential of content marketing needs a well-defined strategy in order to produce and promote targeted content. Content marketing strategy involves thoroughly understanding what your audience wants and then provided on a regular basis. You also need to identify places where you can promote your content. It is a well-orchestrated marketing activity that can give you high returns at significantly lower costs. Once in place your content goes on bringing you more and more business.
The connection between content, strategy and social media
There is a direct relation between content, strategy and your social media presence. All three are driving each other to give you optimal results provided you can create a harmonious relationship between them. Content strategy comes first because this is the foundation of your online presence. Without a content strategy you create a directionless content and this creates a blurry social media presence for you, for your business and for your brand. Once you have a strategy in place you have a solid grounding underneath.
Your well-defined content gives you a recognizable presence on social media. People recognize you by the thoughts you share through your content. Since consistency is a must therefore a need for strategic publishing.
10 ways to get regular content for your website or blog
Regular content publishing is your key to success on the Internet. It is very important that you publish new content on your website/blog at least twice a week. You can either hire a blog writer or you can create content on your own — it depends upon how comfortable you are in writing regularly and what sort of budget you can allocate to regular content generation.
But after some time it becomes a bit difficult to come up with new content ideas. This blog posts offers a few solutions.