The concept of Blue Ocean SEO strategy has its roots in a book titled Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant.
What it means is, when implementing your marketing strategy, focus on your own, individual strengths and abilities and forget your competition. Additionally, survey a marketing segment that is not served by your competition. The opposite is Red Ocean strategy that heavily relies on what your competition is doing.
According to the book, the Blue Ocean Strategy doesn’t concern itself with the competition. This is because the existing markets are already oversaturated. If you decide to compete with your competitors, even in terms of content writing and content publishing, scores of competitors are already vying to out do you. Unless you are a mega million company, in terms of publishing content and increasing your visibility, it may turn out to be a losing battle. I’m not saying it always must be a losing battle, but in most of the cases, immense effort is required.
Finding your Blue Ocean means finding your market that only you can serve. This can also work in SEO content writing. How?
There are two ways:
- Target markets that are not being targeted by your competitors.
- Write on topics that are not being written by your competitors.
But then what about all those competitive keywords you want to be found for? Those are still relevant, right?
For example, if I want to be found by people looking for a professional content writer, how does it help me if I target a completely alien keyword?
This is not what it means.
You can use the same keyword, but you can use some different combination. Fewer people might be searching for that combination, but at least, you will rank well, and you will receive quality traffic for that uncommonly used keyword.
Here is a small example:
Popular title: How to find the best content writer for your business?
Less popular title: How to avoid finding the worst content writer for your business
Another less popular title: The nightmares to avoid when hiring a content writer for your business
Another way of looking at it is that most of your competitors are focusing on generating content that drives people to their sales pipelines. Most content is being created for the purpose of driving sales. Nothing wrong in that.
But they forget the primary purpose of content writing and publishing: providing purposeful content that improves lives.
Content writing for your website is all about improving experiences for people. They are less bothered about your business and more worried about solving their problems. If you solve their problems, they become interested in working with you.
So, what is Blue Ocean for you here in terms of content writing?
Shifting your focus from “give me work, give me work!” to “this is how I add value, this is how I help you, this is how you solve your problem.”