10 ways of generating interest in your readers
That your readers take interest in what you have written and published is not just important for your conversion rate, but also for your search engine rankings
A good list of killer headline creating formulas
You have won half the battle if you’ve created a good headline for your website or blog post. It’s all the more important in the times of social media and…
Make an offer your customer or client cannot refuse
The blog post I just read calls it The Godfather Guide to Direct Marketing: Make Me an Offer I can’t Refuse. Although I’ve neither read the book nor seen the…
Sometimes you don’t get paid for your online copywriting job, big deal!
Once in a while clients don’t pay the remaining amount once I’ve delivered all the content. While trying to find the folder of a repeat client on my PC I…
Online Copywriting: difference between features and benefits
Don’t sell features. Sell benefits. What does that mean? Product features are the factual attributes of a product. I won’t say that product features are not important. To some people…