If a big chunk of your content marketing effort involves getting qualified traffic from search engines then it’s very important that you research the right keywords for your content. Generating content requires lots of effort and if you’re not careful about choice of keywords and key phrases you might end up generating tons of content, and consequently, tons of such engine traffic for all the wrong keywords.
How to decide what are the right keywords for your content
The best way of finding out what are the right keywords for your content is by talking to your prospective and present customers and clients. What sort of language do they use when they try to find something what you have to offer? For instance, I offer content writing services but people might not necessarily be searching for “content writing services”. They might be searching for “business content writer” or “SEO writer” or maybe “website content writer” or thousands of other combinations. You have to create a comprehensive list of keywords and key phrases people might use in order to find your service or product.
You can ask people around through your Twitter or Facebook profiles or even through your blog. Normally people don’t respond unless you have established a significant presence for yourself so you might have to practice a little patience. There are many online forums where you can get some help regarding this.
If instead of people you want to use technology then there are many free and commercial tools available on the Internet that can help you create a massive list of keywords and key phrases associated with your niche. One of the most prominent tools is Google AdWords Keywords Tool. You can enter a particular keyword or key phrase and it presents to you a list of matching keywords that you can use within your content. You can also enter the URL of your website and it will go through your content and accordingly present to you a list of targeted keywords and key phrases.
How to use less competitive keywords for your content
When you’re just starting out in a highly competitive market it makes no sense to aim for high competition keywords. In every niche there are high-competition and low-competition keywords and you can always start with low-competition keywords so that you can first gain traction among those keywords and then gradually move towards high-competition keywords. Take for instance, “content writing services”; this is certainly a high-competition key phrase and optimizing for this key phrase will take lots of content and time. So comparatively “website content writing services” or “business website content writing services” are low-competition keywords. You can find similar low-competition keywords in your niche.
The importance of finding the right keywords before you start creating your content’
As I mentioned above, you will end up saving lots of time if you research your keywords and key phrases before embarking upon your content writing expedition because then you will be generating all the content around your appropriately targeted keywords instead of using the guesswork. If I know that “content writer” and “content writing services” are important key phrases for me I won’t waste my time creating content for keywords that are not used by people.