Anatomy of an optimized web page
An optimized web page is a lot more than what it looks to you when you load it into your browser. The web crawlers and search engine ranking algorithms see…
How to write content for humans but optimize for Google and other search engines
The greatest objective of your content should be that it appeals to your human readers and provides them the information they need in order to decide in your favour (that…
Content is king when it comes to improving your search engine rankings
You cannot improve your search engine rankings without your content so it’s not just in the field of conversion where your content rules the roost, it is also your SEO….
Can you optimize your web content writing for search engines as well as users?
Is it possible to optimize your web content for search engines and at the same time for human users? This is a perennial question for people constantly worrying about how…
It’s not Google’s fault that your business entirely depends on the search engine
When people feel bad about their rankings suddenly changing due to erratic algorithmic changes at Google it is understandable because businesses incur losses. Something that might be inane and simple…