How to make your business Google-updates-proof

May 2, 2012
By Amrit Hallan
Content Strategy

Whereas search engine optimizing your website or blog organically for your important keywords is one of the greatest ways of getting traffic to your website or blog, you have to depend on search engine algorithms. Many Webmasters and bloggers have been hit hard by the recent Penguin update by Google. Overnight their rankings have vanished and they’re losing their business. My advise is publish content for your readers and visitors rather than simply for improving your search engine rankings. Good quality, relevant content always triumphs over content published just for improving search engine rankings.

Read More →

The connection between content, strategy and social media

September 28, 2010
By Amrit Hallan
Content Strategy

There is a direct relation between content, strategy and your social media presence. All three are driving each other to give you optimal results provided you can create a harmonious relationship between them. Content strategy comes first because this is the foundation of your online presence. Without a content strategy you create a directionless content and this creates a blurry social media presence for you, for your business and for your brand. Once you have a strategy in place you have a solid grounding underneath.

Your well-defined content gives you a recognizable presence on social media. People recognize you by the thoughts you share through your content. Since consistency is a must therefore a need for strategic publishing.

Read More →