Facebook has launched a Substack competitor
Both Twitter and Facebook have launched Substack alternatives. It seems the newsletter publishing market is quite heating up.
More than 140 characters on Twitter; how is it going to impact content marketing?
Most people I have come across (especially on Twitter) flinch at the thought of people being able to write more than 140 characters on Twitter. In fact, many believe that…
Is content marketing the only marketing left?
Even if content marketing is not the only marketing that is left, it is one of the most potent ways of putting your message across and enabling your target customers and clients to respond. Only those brands that can actively engage their customers and clients can hope to thrive in the times of search engines, social media and social networking websites.
Why content marketing is important for your business
Content marketing for your online business is an integral part of your overall marketing effort. If you believe that the content on your website or blog is one of your primary strengths, you need to make people aware of its existence. If you’re already a known brand, this might not be a problem, but if you are in the process of creating your online presence through your content, then content marketing is unavoidable.
How to fire up your web content strategy
Content strategy is a lot more than simply publishing content on a regular basis. No matter how wonderful your content is and no matter how useful it is, unless people are really getting to access it and unless it is really making an impact, it is waste of time. A well-defined content strategy means you know exactly what you’re trying to achieve through your content. It can be anything like generating more search engine traffic, educating your visitors, publishing news updates regarding your website, et cetera. Define the purpose, and work towards it.