Social content marketing doesn’t just involve continuously posting your content on social media and social networking websites. It also means getting attention from the people who are well-known and very active on social media circles. Famous people, well-known people, whose identity can be easily stolen and due to that people can be misled, have a facility to get their Twitter accounts verified.

This blog post on Business 2 Community gives the example of the Twitter account of Shaquille O’Neal which is, of course, verified. Shaquille O’Neal tweeted some good words about the phone company Blackphone, which the company used on its website as a recommendation. This may have brought lots of traffic on the website. Just the fact that Shaquille O’Neal is promoting a particular product can suddenly catapult the sales to crazy levels. Just imagine, a business or a company may have to pay him a few million bucks in order to broadcast the same message if the message is not voluntary.

As you may know, not everybody can get his or her account verified by Twitter. You need to be an influencer in your field, and more than that, there should be a possibility that someone might use your name and your fame to defame you hoodwink people, or simply spread misinformation in your name and cause you harm and expose you to litigations.

While there is not a direct way to leverage verified Twitter accounts, what the above link blog post intends to say is, try to get your product or service promoted by people who have a verified Twitter account and then you can use that particular message as a recommendation.

Again as it happens in content marketing, you cannot suddenly one day wake up and ask a verified Twitter account holder to give you a recommendation. You will need to establish a relationship. You will need to introduce yourself and regularly interact with that person (actually interact rather than just sound like an opportunist).