You publish content on your website or blog with a purpose. In fact whenever you publish something on your website or blog (from now onwards I’ll only say website and you can assume it for your blog too), you want it to do something. You don’t publish content without purpose. This is why in order to come up with effective and compelling content you must be clear about its purpose. Ask yourself the following questions:
- Do you want people to purchase something from your website, or subscribe to your service or RSS feeds, or hire you, after reading your content?
- Do you want them to click the advertisements that you have published on your website?
- Do you want them to engage in conversation in order to build your brand?
- Do you want them to promote your content on their own websites and blogs and on various social media and social networking websites?
- Do you want to increase your search engine traffic?
- Do you want to improve your conversion rate?
There can be many more questions but these are the fundamental questions you should ask yourself while creating your content strategy. Once you know what you want to actually achieve by publishing content on your website you can generate better content.
We all want to publish content that moves our visitors into taking some desired action. Your visitors will be moved if your content gives them what they seek. So after figuring out what you want your content to achieve for you, you have to figure out what it achieves for your visitors. Does it provide something that they desperately need?
When a visitor comes to your website he or she is normally:
- Trying to purchase something in order to satisfy a need or an urge
- Looking for a solution to a nagging problem
- Looking for information that he or she may not find easily somewhere else
- Searching for entertainment or amusement
- Seeking advice or encouragement, or love
- Looking for an outlet
- Looking for a service provider
Again they can be hundreds of more reasons for people to come to your website, you had to figure that out.
So in order to come up with content that moves your visitors:
- You must know why people should come to your website
- How your content is going to convey that you really have what they seek, and do it convincingly
this didn’t move me
sorry
Cool looking blog, might I ask you what template you are running and how much it costs? I’ve been using free ones but can’t find one that I actually like.
@WiiBrew: I’m using my own theme…I prefer to design my own layouts.
@blarg Thank you for your “constructive” feedback. I’m constantly trying to improve myself 🙂
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