Is quality content writing worth paying for?
Over the years what I have learnt is that it is not difficult for people to understand the importance of quality content writing. Everybody knows he or she needs good content to improve conversion rate as well as search engine rankings.
What is difficult is, convincing people to pay for quality writing.
Yesterday someone who had been inquiring about my content writing services called and told me that he was getting content 60% cheaper than what I was quoting.
Until a few years ago I used to get worried. Fortunately, situation has changed.
If there are 5 clients were more worried about the money they’re spending and less about the quality of content writing, there are also 5 clients who understand that for quality content writing, they need to pay, because it is a job for the content writer they are hiring.
“Good for you,” I replied. “Please hire him or her.”
Of course, he was trying to bargain because even when I curtly told him to go to the writer who was charging a lot less, he asked for my samples and insisted that he was more interested in getting his writing done from me.
Why it’s worth it to pay a good content writer for quality content writing
As rightly explained in this blog post, your content is long-term investment.
It is going to be there all the time.
If you’re serious about your business, if you’re confident about your proposition, if you know that you are providing value for money, it needs to show through your content.
Frankly, everybody can write.
But when you’re writing for a business website, it is less about writing and more about communicating, and communicating convincingly.
When you work with an experienced content writer like me, the writer brings along the entire package of experience, knowledge and ability.
When you are writing for a business website or even an email marketing campaign, it isn’t just about writing. Even an 8th grader can writer.
It’s those sentences. Those pauses. Using right words at right places. Knowing when to use shorter sentences and when to use longer explanations. The call to action words.
There are scores of things that you use when you are writing for a business website to make the right impact.
You cannot immediately learn these things and then start writing. You acquire them through years of practice and writing for real businesses.
The above blog post lists the following reasons why it is worth it to pay to an experienced content writer for quality content writing:
- Good content generates business on an ongoing basis: As explained above, quality content is a long-term investment. It goes on generating business for you. If it is written well, for years it will draw customers and clients to you. You pay for it just once but it gives you repeat business.
- You get well-researched content: Research is essential to quality writing. Whenever you make claims in your writing, you need to back those claims with credible data and research. You have to quote your sources, and those sources themselves must be credible. An experienced content writer is used to the rigors of writing high-quality, research-based content.
- Quality content conveys personality: People should be able to recognise your content by its quality. A capable and experienced content writer knows how to adapt to your personality, or the characteristic of your brand and then write content accordingly. Without personality, your content will be unable to engage and draw audience to your website.
- SEO (search engine optimization): SEO is and the way it used to be. There was a time when you could use some keywords and search terms by splattering them here and there and you could improve your SEO, this no longer works. SEO these days depends on the quality of your content, its relevance, and the purpose it solves. Only a good content writer can deliver content that gives you lasting SEO benefits.
- You get a higher conversion rate: Ultimately, the only thing that matters is conversion – how many people become your paying customers and clients. There is no use improving your search engine rankings if you don’t improve business. Only an experienced content writer can achieve this for you.
- Sounding like a human: Most of the cheaper content writers seem like machines. The use poor grammar. The use half-baked sentences. They simply use key words here and there thinking that it will improve your search engine rankings. They don’t communicate. They don’t convey your passion. They don’t talk to your audience. They don’t engage in conversations.
These days I don’t argue much with people who tell me that they can get cheaper content writers.
Well, maybe this is a business model and maybe it even works for them.
But if you’re looking for quality content writing, you must know that it comes at a price because the person who is writing that content does it for a living.
Does quality content writing worth paying for? Definitely.