I can totally relate to the overwhelming sense of achievement when you manage to write a complete blog post and then publish it after fully optimizing it and using the right images. But you know what, this does not ensure good visibility and exposure, whether it is search engines or social media/networking websites.
Once you have a new blog post you need to let the world know about it. Search engine optimizing is one way, of course. If you have a fully optimized blog post the search engines are bound to rank it well once they have indexed it. Is it that simple? With tough competition from legitimate as well as a illegitimate content, you stand little chance getting targeted traffic no matter how great your blog post is.
So what do you do to spread the word around? Many things actually? Some of them are:
- Fill up all the Seo details like the title tag, description and keywords. By installing the All in One Seo Pack can give you lots of extra power, for instance having a different page title and a different blog headline.
- Do a keyword analysis. With all the Google Penguin update confusions your confidence might be a bit shaken vis-a-vis using keywords, but they are still important. So make sure you have used the right keywords in your blog post and edit it if need be.
- Post your new link on Twitter and Facebook (you have Twitter and Facebook accounts, right?)
- Sort out your syndication. Make sure your XML and RSS feeds are updated.
- Send an e-mail notification. You should definitely build a mailing list (this is not to be done after publishing the latest blog post – it is an ongoing activity) so that whenever you publish a new blog post you can send an e-mail notification to all your subscribers.
This blog post actually lists 12 things you can do (it’s an older blog post but I just came across it) after publishing your new blog post. You can use the things mentioned in this blog post as a checklist, although you should definitely have your own checklist too.