How content marketing is different from conventional advertising
Compared to conventional advertising content marketing is not just amazingly effective in terms of improving your conversion rate, it is also more cost-effective and leaves a long-lasting imprint. Advertising is all about throwing promotional messages like darts in the darkness hoping that some of them will hit the target. Content marketing on the other hand has a clear vision, a better sense of purpose and an ability to engage people on a day-to-day basis without creating a nuisance.