Author Archives: Kristin Savage

About Kristin Savage

Kristin Savage nourishes, sparks and empowers using the magic of a word. She does her voodoo regularly on the Pick Writers blog and occasionally contributes to other educational platforms. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer.

7 ways you can use content writing for better brand awareness

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7 ways you can use content writing for better brand awareness

7 ways you can use content writing for better brand awareness.

Brand awareness is an important segment of your overall business strategy. It’s the extent to which your potential customers and target audience are familiar with your brand. Naturally, you want to raise your brand awareness to a higher level and ensure you’re reaching a wider audience. Content writing is one of the best tools to help you reach this goal.

Using content writing to boost brand awareness is a great strategic move you need to consider using. If you’re not sure how to do it, just keep reading. Here are the best methods for using content writing to increase brand awareness.

Let’s take a closer look together.

1. Establish a Brand Personality

Before you even start writing and go deeper into your content writing strategy, you have to think about your brand.

How do you want to represent it? What do you want from people to think about it?

It’s important that you establish a brand personality before your major content writing efforts. This will ensure uniformity across all platforms you’ll be using.

Establish a brand personality by defining:

  • your tone & voice
  • your style of writing
  • your identity & traits

Try to define your brand as if it was a person, and make this a foundation of your content writing strategy. Then, stay consistent in your brand personality in everything you write.

This will help your target audience understand you, embrace you, and recognize your content.

2. Use Blogging

If you know anything about content writing, you know blogging is one of the strongest tools that you have to own.

Blogging gives you a chance to reach out to your target audience and build a relationship with them.

Diana Adjadj, a marketer and writer at Best Essays Education, agrees: “Your content writing strategy should heavily rely on your blogging strategy. The two are inseparable and have to go hand in hand together.”

There are two ways you should use blogging to raise brand awareness:

In both cases, make sure that you:

  • write posts for your target audience
  • provide valuable information
  • serve as a credible source of data and facts
  • cover trending topics from your niche
  • write interesting, relevant content

Blogging is a great way to get organic traffic, build brand awareness, and expand your audience.

3. Rely on Storytelling

If you want more people to learn about your brand, and share it with their friends, you should rely on storytelling in your content writing.

You may also like to read: The importance of storytelling in content marketing.

Storytelling is great for building firm bonds with your target audience and deepening your relationship. It makes them feel emotionally closer to you, which is the recipe for success.

Share stories such as:

  • how your brand was established
  • people behind the brand name
  • fun acts
  • inspirational team members stories
  • customer stories

Give them something more personal and revealing to make your brand even more human. The further you go from your image as “just a company” or “just a brand”, the better.

4. Socialize

Social media is powerful. Today, almost every brand has a social media account on platforms such as Twitter, Instagram, or Facebook.

You may also like to read: 5 ways to make your content social media friendly.

You shouldn’t be an exception.

Social media allows you to aim your content writing directly towards your target audience. All you have to do is take the right steps:

  • create interesting social media posts
  • reply to comments and messages
  • get involved in discussions within your industry
  • communicate with other brands

Your social media presence can win you a huge number of new followers. It also creates additional space for you to show your brand personality, as we’ve discussed in point 1.

5. Team Up With an Influencer

Influencer marketing is flourishing. Brands team up with people who have a large audience and get them to promote them.

But, there’s more to influencer marketing than you think.

Here’s what you need to have in mind:

  • choose an influencer from your niche
  • make sure it’s someone your target audience likes
  • make sure you agree with all their public attitudes, opinions, and their ideology
  • choose an expert, celebrity, blogger, or anyone who could win you more audience

Neightan White, a blogger and contributing writer at Supreme Dissertations, says: “Once you choose an influencer to promote your brand, you’re linking your brand to everything that person says or does. Choose wisely and make sure you preserve your brand personality.”

6. Use Visuals

When we’re talking about content writing, we have to mention the power of visually appealing content.

You may also like to read: Quality content writing must be mixed with quality images and graphics.

Naturally, what you write is more important than what it all looks like. But, visuals have far greater power than just making your content look better.

Visuals can turn your content around and make it:

  • appealing
  • dynamic
  • entertaining
  • memorable

Images, videos, GIFs, and infographics are there to support your content and make it richer. They will make your content worth sharing and thus more popular.

Use visuals to add more appeal and value to your content. It will skyrocket your brand awareness.

7. Watch Your Competitors

Your brand needs to be unique and stand out from the rest. And the only way for you to do it is to know what everyone else is up to.

To raise brand awareness, you need to:

  • identify your competitors
  • keep an eye on their content strategy
  • understand their plans and goals

Once you know all this, you’ll be able to think of something new, fresh, and different. And that’s what your target audience is going to appreciate.

Final Thoughts

Raising brand awareness is a task you should constantly work on. From one level to the other, use content writing as a tool to help you improve.

Use the tips we’ve shared above and start working on your content writing strategy. Focus on raising brand awareness and give your target audience a reason to love you even more.

10 Tips to Make Your Blog Popular Abroad

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Making your blog popular abroad

Making your blog popular abroad

Do you want to market your blog to an international audience? Perhaps you want to offer your products and services to a wider demographic, or maybe you just like the idea of reaching people all over the world.

Here are a few tips to grow your following in other countries.

1. Account for your audience’s time zones when publishing and promoting posts

Research shows that the best time to published a blog post is on a Monday morning. However, “Monday morning” in your country may not be “Monday morning” on another continent.

Use Google analytics and similar tools to identify when your readers are most active, and where they are based. You may need to experiment to find the best local time to release your posts and any accompanying promotional content on social media.

2. Be sensitive to cultural differences

If you write purely from your own perspective without consideration for other views, your international readers will quickly feel alienated. Acknowledge that you are writing as an individual raised in a specific time and place.

For instance, if you were raised in a culture that values hard work for its own sake, do not assume that readers of all cultures will automatically applaud people who put in 60-hour work weeks. Don’t be afraid to question your own values and background from time to time.

3. Show you keep up with global events

When targeting people from a specific country, catch up on the latest news from the area before writing a post and acknowledge it in your post if necessary. For instance, if you are writing a blog on business matters, be sure to talk about key trends and market activities in the country you are targeting.

4. Publish your blog in multiple languages

If you are serious about marketing to an audience that does not speak English, you will need to translate your content. There are a couple of ways you can do this:

  • You can have multiple versions of the content on the same page, but this could rapidly become overwhelming. It may be a viable option if you only publish very short posts.
  • A better solution in most cases is to have two copies of your blog hosted on one site, and let visitors view the version of their choice.

If you have a lot of content on your site besides your blog, it may be simpler to set up two websites. You may choose to give each site its own domain name, or set up one version as a sub-domain of the other.

Note that seemingly trivial differences in spelling can make a difference when it comes to readability and SEO. For example, where Americans may use “z,” Brits and Australians often use “s,” as in “realise” or “personalise.” Decide who your main audience is, and tailor the spellings accordingly.

5. Ask yourself, “How can I tailor this marketing strategy to attract an international audience?”

This question should guide your marketing efforts. For example:

  • If you normally use forum marketing to gain traffic, you will need to create new profiles on forums that cater to your target audience.
  • If you are a fan of guest posting, you will need to approach new blogs that attract readers from your country of choice.
  • If you use influencer marketing, you will need to track down new influencers popular with your new audience.

When going after search engine traffic, cater to the search engine most often used by your intended demographic. For example, in China, the most popular search engine is Baidu. You may need to consult an SEO specialist to make sure you make good use of unfamiliar search algorithms.

6. Interview people from different countries

If you are writing about a social issue or hot topic that is receiving a lot of attention in the press, expand your reach and add depth to your blog by interviewing people from several different countries. You don’t have to endorse their opinions, but diverse perspectives will make your work appealing to a broader range of people.

7. If you have traveled, write honest, gracious blogs about your entries

Do you have interesting travel stories to tell? If you’ve explored other countries and your accounts are a good fit for your blog, write posts about your experiences.

Talk about other cultures in a respectful manner. If you have traveled extensively, discuss the lessons you learned along the way. Make your entries useful for anyone else thinking of following in your footsteps. You may inspire someone to start their own adventure.

8. Be careful when making reference to units and currencies

Don’t overlook the little details. For example, some countries use metric units, whereas others favor the imperial system. Offer currency conversions where appropriate.

You can also make reference to the cost of living where necessary. For instance, the price of a house in London is probably much higher, in both relative and absolute terms, than most other places.

9. Review products and services from around the world

If you run a review site, don’t restrict your coverage to products and services available in your country. Do a little background research on which brands are most popular in other parts of the world.

You don’t have to order items from abroad if doing so would be too expensive, but you should at least demonstrate an understanding of what people in other countries buy. You can summarize other online reviews if you cannot write your own first-hand account.

10. Make it explicit that you want to hear or partner with from people in other countries

Finally, ask other people for their opinions and feedback. If you welcome guest posts, ask your readers to pitch ideas for posts pertaining to their experience living in a specific country.

Writing a blog for an international audience isn’t easy. There are practical and cultural considerations to bear in mind. However, if done correctly, you will soon win praise from readers around the globe.