Category Archives: Business Development

The importance of rewriting your schedule everyday

scheduling

Do you simply move your scheduled items to a new time or a new day when they are not accomplished on the scheduled day? I will explain what I’m trying to get at.

I have been trying many to-do apps as well as calendar applications to organize my daily tasks. Since I’m self-employed, having a clear direction of what I need to do is very important. Also since I work alone, I don’t feel motivated every day. So when you don’t feel motivated, and you still need to work, instead of fumbling around, if you have a schedule that you have already drawn, you can simply start working on the tasks rather than thinking what to do, or whether to work or not. You cannot realize the importance of this activity unless you try it yourself.

These days I use Google calendar. I create a tasks schedule, preferably the previous day, so that when the next morning I start my work, by just looking at the calendar entries of that day, I can start my work.

What if I cannot accomplish all the tasks (if you are wondering how I mark completed tasks in Google calendar, I simply append a smiley to the task text)? Do I simply drag-and-drop them under the new day or change their day settings? No, I leave them as they are, and instead, I’ll rewrite the task under the new date.

What difference does it make?

When you simply drag-and-drop tasks from older dates to newer dates, you may do it unconsciously without putting much thought into it, and the more you do it, the more irrelevant the task may seem. Instead, when you rewrite that task, you know that it’s important and that’s why you’re taking all that trouble to rewrite it. When you’re writing the task again, and again, it begins to nag you and the desire to complete it is heightened.

I was doing this unconsciously.

Inspired by the way I use the Google calendar to maintain my tasks list, my wife also decided to create her own schedule and also a schedule for our daughter. She isn’t much excited about using Android apps or even Google calendar. She purchased a small whiteboard. She made a list of things she needed to do on a particular day and she also made our daughter create her own list.

The first day they both were quite excited and made sure that all the items in the schedule were ticked off. The second day, well they created the list but the initial enthusiasm had worn off. By the third day, the whiteboard was lying on the floor somewhere in the corner and they had forgotten about it.

It’s not that my wife doesn’t want to do all the things she has listed on the whiteboard. It’s just that there is no active connection. When you are not able to tick off the tasks in the list, don’t simply assume that oh well, the tasks can be automatically transferred to the next day. This way you create a disconnect. There is no sense of attachment. There needs to be a constant communication between you and the task schedule you have created. It’s understandable that sometimes you cannot complete all the tasks. Don’t simply move them to the next day by leaving them as they are (when you’re using the whiteboard, for instance) or dragging and dropping them under the new date (when you’re using something like the Google calendar). If you are using a whiteboard, wipe it clean and ride the list again. If you’re using a digital tool, leave the items in the state of incomplete and rewrite them again for the next day. You will experience a marked improvement.

After content marketing, definitely focus on networking

I was just reading this blog post on how Facebook threatened to shut down a business due to a simple misunderstanding. I don’t have complete information on the issue and I don’t even know whether the threat from Facebook was justified or not. Basing one’s business on a particular entity is like walking on a shaky ground that can give in any day, any time.

Depending on search engines is like depending on rains

Just think how many businesses were destroyed when Google suddenly decided to change its ranking algorithm. Websites, blogs and webpages that used to come on the first page for certain search terms were suddenly, within a few minutes, were relegated to as far away as 35th page. The problem is not with Google (to an extent it is, but that’s another subject), the problem is with businesses that solely depend on Google.

Search engines are important, no denying that, but they are not the only means of getting traffic to your website or blog. There are many instances when Google blocked particular websites but they still attracted lots of traffic simply because of the goodwill and networking they had established prior to being blocked.

I’m not saying that you totally ignore the search engines because millions of people use search engines to find what they are looking for and it can be highly profitable if they can find you easily. So do invest a considerable amount of time improving your search engine rankings not just for Google, but for every contemporary search engines. But don’t just stop there.

Things you can do to reduce your dependence on search engines

Please keep in mind that the steps listed below are not something that you can achieve in a few days or even in a few weeks. Formulate a strategy for at least a year. The key is not how much you do, it is how persistently you do. You can assign different tasks to different days of the week and then stick to that routine. Once you have formulated a routine, don’t think much unless “thinking” is really crucial to what you intend to achieve. Excessive thinking leads to procrastination and indecision. Just keep on working.

  • Spread your presence evenly. Routinely write for other websites and blogs. This is not just good for your search engine rankings it will also boost your direct traffic and help you come in touch with more and more people.
  • Build your mailing list. This is something I have been planning to do for a very long time but haven’t gotten to it. This is VERY important. A major source of your business can come from your mailing list. A mailing list is not just useful for learning email marketing campaigns; it also helps you keep in touch with your prospective clients.
  • Interact on other online forums. Join related forums. Leave comments on blogs. Participate in discussions on places like Quora.
  • Be more active on social media. This doesn’t require much explanation. Be regular on Twitter, Facebook, LinkedIn – basically wherever your target audience spends its social media time.
  • Keep in touch with your clients. Whether you’re working with them right now or not, always keep the channel of communication flowing. If they have previously worked with you and if they were happy with your work, sooner or later they are going to require more work. There are many businesses who generate almost 40% of their revenue off their existing clients and customers.

Now that Diwali is over

Diwali is over

They often say there is a general sense of depression after every major festival like Diwali or Christmas. In my case it’s the opposite; I feel super charged-up after such festivals.

Yesterday was Diwali and we had a great time at our parents. Despite the doom-day-scenario-threat from environmentalists (all the power to the environmentalists!) my daughter and I busted crackers, and I also got a bit drunk trying to give my father company, who thinks every festivity is incomplete without good whiskey.

Anyway, by the time we came back this evening we were quite drained, but far away from being depressed. There are so many exciting things awaiting us.

For a few years I have been ignoring many important aspects of my website that I plan to take care of post-Diwali. These include:

  1. Streamlining existing content
  2. Adding more informative content to the blog
  3. Increasing targeted traffic to the website
  4. Regularly publishing newsletter and gaining more subscribers
  5. Networking with more industry-relevant people
  6. Regularly keeping in touch with my existing clients
  7. Improving the overall standard of the project assignments
  8. Uploading Case studies
  9. Completing a few e-books
  10. Creating content targeting specific industries

I need to add more things to this list.

Well, you must be wondering: aren’t these the most fundamental things every business must take care of? Yes, you are right. Especially when I do all these things, with great regularity, for my clients.

Since I have been getting decent amount of work from the way my website is right now, I’ve been ignoring it.

In order to take my business to the next level it’s necessary that I take care of all the things listed above. So pretty excited about all those. Hope to share more with you on this blog regarding my progress.

How to find the best content writer for your business

So you have finally decided to hire a professional content writer who can help you create killer content and implement your content marketing strategy. Mind you, a strategist doesn’t necessarily mean a good writer, and vice versa, I’m just writing this from my point of view as I have experience in both.

Hiring a content writer for your business is going to be one of the most crucial decisions of your business life, and I’m not saying this because I am a content writer myself. Content marketing has the ability to take your business up many notches and drastically bring down your advertising and promotion costs, provided you know what sort of content you need and how it can satisfy your visitors.

You have two choices while trying to find the best content writer for your business: hiring a full-time professional, or outsourcing your work. Both the options are good depending upon your business model. Since I am a freelance content writer and I look for people who want to outsource their writing needs, I am writing this blog post from that perspective. Here are a few things you should keep in mind while trying to find the right writer for your business:

Ability to communicate

There is a reason why not everybody is a professional writer despite knowing how to write. Every educated person can write but still he or she works in a different profession. Writing just doesn’t appeal or he or she is unable to communicate through written word. Communicating through writing is a specialized art. Does your content writer possess that art? Can he or she communicate convincingly?

Dependability

Your content writer must be dependable. Every serious content marketing strategy hinges upon a steady flow of quality content. Can your content writer provide quality content on a consistent basis, or, as and when you need it? Timeliness and relevance are of high importance. There is no use of writing content whose time has passed by. When you need to reach your content writer, he or she should be there. He or she should be able to deliver on the designated day without you having to pursue him or her all the time.

Ability to research

Verifiable data makes your content authoritative. There is lots of demand for data-packed content that people find hard to obtain. Your content writer should be able to use various data mining tools and methods to find reliable information for you. Also content curation these days is as important as creating original content. Finding timely, relevant and highly useful information from all over the Internet and compiling it into a single article or a blog post can be very valuable.

Having a unique voice

When you have a unique voice you are able to articulate more convincingly. Being successful as a writer is all about style. When you write in a certain manner, people are either going to like it, or dislike it. So look for a writer who has his or her own voice. Having said that, it will be important for him or her to adapt his or her style according to your industry, but whatever is your requirement, a unique writing style must always be there.

These are the core abilities you must find in a content writer for your business. Other attributes like affordability and the ability to write well are a given, of course.

What sort of content gets you good Google rankings?

Higher Google rankings with content

You create content for your users and visitors, and not for search engines, and this is a good strategy. But it does you no harm, if Google likes your content too. This blog post on Copyblogger talks in detail how Google these days gives more importance to the quality of content rather than its quantity or the number of websites and blogs linking to it.

Despite scores of updates by the end of the day Google wants to present high-quality content to its users. What makes your content high-quality? If you are able to create and publish such content it not only pleases your visitors it also pleases search engines like Google.

The primary attributes of high-quality content are:

  • It is informative
  • It is topical
  • It is useful
  • It is relevant
  • It is well-written and well-formatted
  • It is engaging

How do you achieve these attributes? To be frank I never like to put content writing within various boxes, but according to tried and tested observations, the following types of content can get you good Google rankings aside from pleasing your audience.

Compilation of useful resources

There is a ton of useful information on the Internet but people either don’t have enough time to scour the web or don’t have the right tool to reach the right content. Why don’t you provide quality resources within one single blog post or article? Something like “50 Killer Tips On Content Writing From Best Writers On the Web”, or “15 SEO Resources You Cannot Live without”. These types of articles and blog posts rank well on Google because they pack lots of information at a single place and this information can actually help its users.

A list of things

The year 2012 was often called the year of lists in the circle of content writers because practically everybody was creating them and almost every list was going viral on social networking websites. This also fetched them higher search engine rankings. Lists still do great because, again, they provide lots of useful information at a single place. An example of a useful list would be “25 Ways to Lose Weight Without Eating Less”.

Product or service reviews

Well-balanced useful reviews help your reader decide what they should purchase and how they should spend their money. Therefore, this sort of content is highly useful and relevant. Often it is also vertically focused and hence easier for Google to rank.

Interviews with industry leaders

Interviewing industry leaders not only provides highly valuable insight to your readers, it also increases your search engine rankings naturally. Most of the industry leaders these days publish their own blogs. They already enjoy high rankings on Google. They have hundreds of thousands of followers on Twitter and fans on Facebook. When you publish an interview of one of them he or she will surely mention it on Twitter and Facebook and if you’re very lucky he or she might also create a small blog post linking back to your interview. This will give you an immediate boost over Google.

Content that goes viral on social media and social networking websites

All types of content, including the ones mentioned above, can go viral on social media and social networking websites such as Twitter, Facebook and Google Plus, and there is no set formula. Again, the key is, creating highly useful content that people would like to share. You can also create attractively presented infographics.

News

Industry-specific news is quickly picked up by Google because millions of people are constantly looking for such information.

This is just a broad representation of the sort of content you can create for your website or blog in order to improve your Google rankings that are immune to the various algorithmic updates the search engine keeps on introducing every few months.