Difference between static, dynamic and interactive content
Your content marketing strategy often needs to be a steady mix of static, dynamic and interactive content. Yes, content is of different types and every type of content has its…
What do you choose? Digital advertising or content marketing?
There was a time when digital marketing was avant-garde. People swore by PPC and retargeting. These advertising campaigns use software algorithms to decide, according to your net browsing habits, what…
10 metrics that tell you content marketing is making a positive impact on your business
It’s been now a few years since content marketing went mainstream. People no longer wonder what content marketing is although a majority of business owners, entrepreneurs and companies still have…
Why quality content writing matters and how to maintain quality
Do you think quality content writing matters? As a business vying to promote yourself through the power of content marketing, how seriously do you take the quality of content that…
For effective content marketing you must know your audience
There are three reasons why you publish and market your content: to improve your search engine rankings, to provide useful content to your target audience so that your business or…