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How to do content writing for the mobile-first experience

September 28, 2017
By Amrit Hallan
Content Strategy

The process of content writing for the mobile experience is a bit different than from writing content for your PC or laptop. What’s the difference? Read

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What is quality content and how does Google recognize it?

August 22, 2017
By Amrit Hallan
Content Strategy

How do you define quality content from your angle and how does Google recognize quality content? What exactly is quality content that Google ranks higher?

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As a content marketing strategy Coca-Cola is launching a digital magazine in India

July 30, 2017
By Amrit Hallan
Content Strategy

As a part of its content marketing 2020 strategy Coca-Cola India has launched its Journey magazine in the country. Coca-Cola Journey is available in many countries.

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Can you use content curation as a viable content marketing tool?

July 25, 2017
By Amrit Hallan
Content Marketing

Done properly and contextually, content curation can certainly be used as a great content marketing tool. Explained in this blog post.

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10 ways to write highly engaging content

July 24, 2017
By Amrit Hallan
Content Strategy

This blog post explains how to write highly engaging content for your website or blog. Engaging content increases your conversion rate.

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