Main difference between paid, owned and earned content
Your content marketing can be a healthy mix of paid, owned and earned content. It doesn’t always have to be content that is specifically produced and distributed by your business….
Feeling confused about content marketing?
When more than 80% B2B businesses vouch for content marketing, you must think, what does it actually do? Why is there so much hype about content marketing, especially on the…
20 Evergreen Characteristics of Quality Content
What are the characteristics of quality content? How do you define quality content in terms of conversion rate and search engine rankings?
What is viral content and how to use it to get more traffic to your website
You must have come across the phrase “this has gone viral” especially when it comes to some amusing video or an image or even a meme (remember Kim Kardashian’s break…
There is a parallel between Rahul Gandhi and an unsuccessful content marketing effort
If you don’t know Rahul Gandhi, he is the scion of the Nehru-Gandhi family who is the cynosure of the English media lady journalists here in India and also, seemingly,…