While writing content focus on the why part
“Why” is a very important part of your content writing and copywriting process because very often this is the first expression that crops up in your visitor’s mind as soon…
How come targeted content improves your search engine rankings?
If you ask me SEO content is actually targeted content, and if you are wondering what is targeted content it is content specifically generated for a particular audience using particular…
Are you setting goals for your content marketing campaigns?
Without goals we have no direction and this can be applied to content marketing too. When you set up goals — whether big or small — you have a direction…
Incorporating content marketing in the earlier stage helps
One of my clients recently asked, “Would it have been better if I had incorporated my content marketing strategy while I was planning my business website?” Of course, was my…
Choosing the right content for your website
It is your content that brings traffic to your website and keeps bringing it on an ongoing basis. But is it all about having content? I have observed many websites…