Are you setting goals for your content marketing campaigns?
Without goals we have no direction and this can be applied to content marketing too. When you set up goals — whether big or small — you have a direction…
Incorporating content marketing in the earlier stage helps
One of my clients recently asked, “Would it have been better if I had incorporated my content marketing strategy while I was planning my business website?” Of course, was my…
Choosing the right content for your website
It is your content that brings traffic to your website and keeps bringing it on an ongoing basis. But is it all about having content? I have observed many websites…
Why content strategy comes before social media marketing
What’s your content basically? It’s your presence, especially on the Internet. People know you not just because you are there, they know you because of what you have to say…
Creating blog posts that really make an impact
Yesterday I talked about why your business needs a blog, so today, let’s briefly talk about creating blog posts that produce real results. Now what do we mean by “real…