Why your website content should pre-sell
Pre-selling assumes that your customers are usually on your website to find answers to their questions or problems, and not to buy. The difference between selling and pre-selling is how…
How to make your content more informative
There can be various purposes for publishing content on your website or blog but when you want to generate business from your content, you need to impart the right information…
Conveying your ideas better through story-telling
Does your content or copy tell a story? Story-telling engages your readers. When you’re reading a story, there is something in it that grips you, that exhorts you to read…
Overcoming the “So What?” problem while writing content
Image source: Global Girl Don’t know what’s “So what?” problem? It’s when you write something seemingly great and your reader thinks, “So what, big deal!” Alright, there are some readers…
The benefits of updating your existing content
We are perpetually talking about adding new content to your website or blog but there is another way of having fresh content, as explained in this blog post titled 6…