How does incorporating keywords increase your search engine traffic
When you use keywords just for the sake of generating traffic, it hardly works, and even if by some fluke it works, it still doesn’t work because that traffic never…
Online Copywriting: difference between features and benefits
Don’t sell features. Sell benefits. What does that mean? Product features are the factual attributes of a product. I won’t say that product features are not important. To some people…
Want to be a better copywriter? Know your customers/readers
Effective copywriting and content writing is always preceded by a thorough understanding of your target market – your customers, your readers. Want to be a better copywriter? Think from the…
I understand your needs and I can meet them
This statement should be the core strength of your website copy when you are trying to promote a product or a service. You need to empathize with the visitor and…
Instilling confidence and trust with your copy
This excellent post at Copyblogger talks about imaginary trolls that stop your customers and clients from doing business with you. It is a bad, bad world isn’t it? Especially so…