Just hired a professional content writing service? How to benefit the most

Have you just hired a professional content writer and wondering how to benefit from his or her content writing service?

Deciding to hire a professional content writing service is a good decision for your business. Your content quality is going to improve remarkably. You will be able to publish high-quality content regularly.

You may like to read: 5 reasons you need to hire a content writing service.

Just because you have hired a professional content writing service does not mean your job is over.

Remember that the content writer writing for you, no matter how good he or she is, does not have the sort of business experience that you have in your field.

After all, why do you want to publish content on your website or blog?

An unabashedly simple answer would be to improve your SEO.

Nothing wrong in that, but simply improving your SEO doesn’t get you business.

Providing quality content to your prospective customers and clients does.

Hence, you don’t want content just to improve your SEO, you also need content to constantly engage your audience.

You want to share your knowledge with them.

You want to tell them that you are capable of delivering what you are promising.

You have to showcase your successes.

You have to explain how you deal with challenges.

You know how you can deliver your promises.

You know what your successes have been.

You know what challenges you have overcome.

You need to share all this with your content writer.

Listed below are a few steps you can take to derive full benefit from your professional content writing service:

Have a clear idea of what you want to achieve through the content writing service you have hired

This is very important.

Again, of course, you want to improve your search engine rankings, and who doesn’t?

But this is not the only reason why you have hired a professional content writing service.

Content writing and content publishing is all about creating a formidable brand presence.

When people visit your website or blog, they should get an impression that yes, this is a serious business website I’m visiting.

Businesses and individuals want to partner with thought leaders who have an authority over their field.

I have explained in this blog post how to build thought leadership with authoritative content writing.

Take your own case: assuming you’re looking for quality content that can help you establish yourself as a leader in your field; would you go with an inexperienced, unknown content writer or someone who is known for a unique writing style and has made a name for himself or herself as someone who can deliver results?

If you want someone to hire you, do you really feel that you deserve to be hired?

If the answer is an emphatic yes, this should reflect through your writing.

Hence, have a clear roadmap.

Why do you want content?

Do you want to improve your conversion rate?

Do you want to create an engaging presence on social media?

Do you want to run a successful email marketing campaign?

Do you want people to download your case studies?

Do you want to improve your search engine rankings for relevant keywords and search terms but at the same time, also improve your conversion rate?

Get actively involved in the process of content writing

The content for your website is not a commodity.

It is not a product.

It is not something that you pay for, get it, and publish it, assuming that your content writer is going to write exactly what you’re looking for.

In many cases, clients send me just a list of the web pages they want.

They are so disinterested that even for the main website content – homepage, services page, about us page – they want me to come up with good, convincing content.

Disinterested in the sense that they simply want to fill up “impressive” content without wanting to say something unique.

They think that since I’m a good content writer who can incorporate important keywords and key phrases and at the same time keep my writing professional, all they need is just to tell me what pages they want, and I can handle the rest.

Also, since they have internalized the notion that they are not offering something unique and hence, what needs to be written for their website can be picked from other, similar websites, their own input is not needed.

Sure, if I have experience in a field, for example web design, Internet marketing, digital marketing, software development, mobile app development, and even content marketing, I don’t need much help and I can come up with convincing content on my own, but if you want something unique, something that helps you stand out, then you must get involved.

You must present your unique perspective.

You must help me render a unique voice to your website content.

How can you do that?

Tell me what makes you special.

Don’t use general expressions.

What’s so special about you?

What defines you?

What motivates you?

What sort of team members do you have?

What types of projects you have worked on so far?

What are the tools – digital, physical and intellectual – that you have but your competitors don’t?

These are important bits of information.

Have faith in your content writer once you have hired a professional content writing service

You may say that this runs contrary to the concept of getting involved with your content writer or your content writing service, but it is not.

Sure, your input is needed.

But an experienced content writer knows what works and what doesn’t.

This is why he or she is a professional content writer and you have hired him or her.

In case you have hired a content writer just so that he or she writes what you feel he or she should write, you need a steno, not a writer, and especially not a professional content writer.

If you’re going to control how the content must be arranged, how the sentences must flow, and what words to use (aside from industry-specific words and phrases), you just need a driver, you don’t need a guide.

You need a mason, not an architect or engineer.

An experienced content writer knows how to write for different industries.

He or she knows what works and what puts people off.

He or she also knows what is good for your SEO, but at the same time, is also good for your conversion rate.

The point is, trust your content writer.

Focus on providing value rather than simply filling up your website with content

You will be wasting the skills of your content writer if you simply want to fill up your website or blog with “SEO friendly” content.

When people visit your website, every word counts, every sentence counts and so does every paragraph.

Even when they’re not consciously doing it, people are constantly evaluating the way you talk to them.

Also, when they come across your links on search engines (maybe even at 53rd position) they expect you to give them what you have promised in your listings.

For example, if you have found this particular link on Google when you have searched for “how to make best use of the content writing service you are working with”, or something like that, you should be able to learn exactly that.

You shouldn’t feel cheated.

You must feel well served by the link.

This is the entire purpose.

When people come to your website, they should have a sense of respect for you.

They must value your knowledge and your wisdom.

They must feel that you have their good in your heart.

This can only be achieved when you deliver value through your content writing.