After content marketing, definitely focus on networking
I was just reading this blog post on how Facebook threatened to shut down a business due to a simple misunderstanding. I don’t have complete information on the issue and…
What’s newsjacking and how to use it for your business
It is the age of content (there I go with the cliché) and if your business isn’t producing enough content it is probably being beaten by another business which is…
Content marketing and a tropical fruit tree
Why do you create content for your website? If you take your content seriously then you must be publishing articles and blog posts regularly. “Regularly” can be everyday, a few…
Now that Diwali is over
They often say there is a general sense of depression after every major festival like Diwali or Christmas. In my case it’s the opposite; I feel super charged-up after such…
Differences between Owned, Earned and Paid content marketing channels
You should use a mix of different content marketing channels available to you including owned, earned and paid channels. You cannot solely rely on just a single channel.