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Everything you need to know about writing

Using Google analytics to know how effective is your content

May 28, 2012
By Amrit Hallan
Content Writing

If a particular blog post or article is popular it doesn’t necessarily mean that the content on that page or blog post is effective. A quick glance over your Google analytics reports can tell you how effective actually your content is. You just have to see the appropriate sections.

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The Content Grid: At which stage of buying people prefer what type of content

May 27, 2012
By Amrit Hallan
Content Marketing

Do you know whether your prospects are interested in reading your blog posts or they want some hard facts in the form of white papers and case studies? Have you really try to analyse whether your target audience prefers e-mail newsletters or information articles. The info graphic in this blog post will help you.

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Why you need a Facebook page and how to increase your fans with quality content

May 27, 2012
By Amrit Hallan
Content Marketing

Your Facebook page can be a complete microcosm of different online marketing strategies and therefore it matters a lot how many fans you can get for yourself and how targeted and focused they are. A vibrant presence on your Facebook page can only be maintained by regularly posting high-quality, relevant and useful content.

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Difference between B2B and B2C content writing

May 24, 2012
By emmanuel
Content Strategy

The content writing strategy for B2B and B2C needs to be slightly different. When it comes to writing content for the B2B market you have to use particular terminologies and jargon used by those professionals.

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4 billion videos are watched on YouTube everyday

May 23, 2012
By Amrit Hallan
Content Marketing

YouTube can be a great source of traffic provided you can publish quality videos on the website. Do you know that 4 billion videos are watched every day on YouTube? And not just on YouTube, 500 years of YouTube videos are watched on Facebook everyday.

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