What is guest blogging?

Guest blogging is one of the best ways of making your content available to a wider audience, getting high-value link-backs for your website and blog, and consequently, increase your search engine rankings. Many people make it an integral part of their overall content marketing and SEO strategy.

There are millions of blogs out there on various themes and niches. If you are a web design company you will be focusing on web design blogs or at least blogs publishing content on related topics. If you’re a fashion designer then you will be looking for a blog talking about fashion or clothes, or accessories.

Guest blogging is writing blog posts for one of these blogs. Some of the blogs are very popular. For instance, Digital Photography School is one of the best-known blogs on photography and there are many professional as well as amateur photographers who aspire to write for this blog.

When your posts are published on one of these well-known and high-traffic blogs, via the resource box (that briefly talks about the author; what’s her name, what she does, link to her website or blog and probably her twitter handle) they also publish your profile. Through this profile people can come to your website if they want to. Guest blogging in such way helps you in following ways:

  • It highlights your content and your abilities in front of a wider audience. Suppose on your own blog you just get 100-300 visitors every day. But on a famous blog your blog post will be read by 10,000-50,000 (even more) readers in a single day.
  • It boosts your search engine rankings. Search engine algorithms, before ranking your website need to know how many genuine blogs and websites are linking back to you. If they link to you it means your website has valuable content and valuable content is what the search engines are looking for. It’s kind of a validation when people link back to you. Since they won’t just link to you they need a reason. One reason might be finding a valuable blog post or an article on your website and then linking to it from within one of their own blog posts or articles. The other reason is, when they publish your article they link back to you through the resource box.
  • It sends direct traffic. Since your link is published along with the guest blog post many people will be clicking the link to check out your website.
  • It sends indirect traffic. If your guest post becomes popular other bloggers and web masters may link to it from their own blog posts and this will send you further traffic.

So this is how guest blogging benefits you. Famous blogger Leo Babauta is known to have garnered 15,000 RSS subscribers for his blog in a single month by publishing his content as a guest blogger on scores of high traffic websites and blogs.

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