How to make your headlines social media friendly

September 27, 2011
By Amrit Hallan
Social Media Marketing

You need to make a conscious effort in order to facilitate easy sharing of your content on social media and social networking websites and you can start with creating a shorter but compelling headline. Your headline, unless really needed, must always be to the point and attractive as well. It should be able to inspire people to visit your page or read your content. Your headline appears when people share your content via Twitter and Facebook, it appears as a hyperlink on search engine result pages, and when people link to your specific content from their websites and blogs, they normally use the headline.

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The benefits of having a Google +1 button on your website

September 22, 2011
By Amrit Hallan
SEO

Putting a Google +1 button on your blog or website is an excellent way of letting visitors recommend your particular web pages or blog posts to Google. If you noticed, the Google +1 button has already been appearing on some search result pages where you can directly recommend the link and improve its visibility by clicking the button. It has great SEO advantage. With Google’s new social networking platform Google Plus is rapidly gaining ground and with more and more people joining it, putting a Google +1 button also allows them to immediately share your links through their Google Plus profiles.

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Difference between content writing and content curation

September 20, 2011
By Amrit Hallan
Content Marketing

Both creating new content and publishing it and curating existing content (sourced from various blogs and websites) can be beneficial to your overall content marketing strategy. When you publish content – whether original orl curated – you want to provide value to your visitors and make them aware of what you can deliver. By curating content you do great service to your visitors because you accumulate great knowledge at a single point. But this doesn’t mean you constantly curate content and never generate original content. Publishing original content is a must if you want to establish yourself as an authority and increase your brand loyalty. Whereas curating content is a good way of providing lots of information in a quick manner you will be mostly sending people away from your website. Original content keeps them hooked onto your own website or blog.

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The Importance of Web Page Titles

September 16, 2011
By Amrit Hallan
Business Development

Your web page title is not merely a single line of meta tag data; it carries the entire essence of your web page content. Whether your web page contains plain text, video, images or a mixture of multiple formats, you have to use an appropriate web page title to convey what value your web page contains.

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How to fire up your web content strategy

September 14, 2011
By Amrit Hallan
Content Strategy

Content strategy is a lot more than simply publishing content on a regular basis. No matter how wonderful your content is and no matter how useful it is, unless people are really getting to access it and unless it is really making an impact, it is waste of time. A well-defined content strategy means you know exactly what you’re trying to achieve through your content. It can be anything like generating more search engine traffic, educating your visitors, publishing news updates regarding your website, et cetera. Define the purpose, and work towards it.

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