While writing content focus on the why part
“Why” is a very important part of your content writing and copywriting process because very often this is the first expression that crops up in your visitor’s mind as soon…
Does your content tell a story?
We all love stories don’t we? They excite us, engage us, attract us, fascinate us, antagonize us and motivate us. Whenever there is a story we have readers and listeners….
How come targeted content improves your search engine rankings?
If you ask me SEO content is actually targeted content, and if you are wondering what is targeted content it is content specifically generated for a particular audience using particular…
Are you setting goals for your content marketing campaigns?
Without goals we have no direction and this can be applied to content marketing too. When you set up goals — whether big or small — you have a direction…
Is it true that an online copywriter shouldn’t charge according to the time he or she spends on the project?
I recently read on another blog post (by a relatively well-known copywriter) that online copywriters commit a fraud by charging or quoting their clients according to the time they are…