4 Ps of persuasive copywriting

Copywriting is all about persuasion. You need to convince and convert people.

Easier said than done, right?

If just writing words on paper (or web page) could persuade people, everybody would be a successful copywriter.

Your readers are cynical, especially when you are asking them to part with their money.

In fact, there is so much content to consume on the Internet that even if you offer them something for free, they are going to take their attention somewhere else if you don’t offer them something convincing, in a highly persuasive manner.

4 Ps of persuasive copywriting can help you convince and convert people.

What are 4 Ps of persuasive copywriting?

Frankly, what these 4 Ps stand for depends on who is explaining them, but they can be expanded as

Problem
Promise
Proof
Proposal

Problem

Mention in the beginning what problem the reader is facing.
Current content is not improving search engine rankings?
Website copy is not converting?
No response on social media?
Website design is uninspiring?
No response from emails?

I am listing these problems from the perspective of my content writing and copywriting services.

Your target audience may have its own set of problems.

When you mention the problem at the beginning the reader can immediately relate and is drawn to what you want to say next.

Everybody wants a solution to their problem.

I mean, if you don’t have good search engine rankings, don’t you want to improve them?

Promise

After mentioning the problem, you promise to solve it.

Through your copywriting, you can improve conversion rate.

Through optimized content writing, you can improve search engine rankings.

Through convincing writing for email, you can improve email marketing response rate.

You can write persuasively.

You can use power words.

You can write compelling headlines.

You can hook readers.

You can lead them from casual interest to being paying customers and clients.

Proof

Proof comes through testimonials and recommendations.

You can mention websites (again, I’m writing from the perspective of someone who offers content writing and copywriting services) you have written content for.

You can use your portfolio.

You can tell the reader how much experience you have.

You can mention your methodology.

Proposal

By now your readers are ready to receive your proposal.

What do you intend to deliver?

How are you going to solve their problem?

What is the guarantee that you will solve the problem?

Do you offer some protection against your promise (I offer them a no obligation free sample).

These 4 Ps of persuasive copywriting can be used as a standard template and in most of the cases, this template will serve you well.

6 tips to help you write better

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Tips to help you write better

What exactly is better writing?

It is engaging. It reads fluently. It sticks to the narrative. It is easier to understand. It is captivating. It is free of spelling and grammatical errors.

Ultimately, it emotionally moves the readers, and in terms of business writing, turns them from readers to customers and clients.

The way you write reflects on your attitude towards your readers. You don’t have to write like a classical novelist but when people are reading your writing, they should get the feeling that you take your writing seriously. You don’t take your readers for granted.

Everyone writes these days. People are posting updates on Twitter, LinkedIn, Facebook, and Instagram. You write when you send messages on instant messaging apps – in fact, many instant messaging apps have their own lingo that is quite different from the way you write.

There is writing for relatives and friends and there is writing for customers and clients. Your relatives and friends don’t mind how you write as long as you can convey your message.

Your customers and clients mind if you don’t write better. If you are not careful with your writing, how can you be careful with delivering your business?

Your writing style matters when you write for your business blog. If you have business accounts on Twitter, LinkedIn and other social networking platforms then too the way you write matters.

I often get queries from people who want me to write their business emails. It means they understand the importance of writing well-formed email messages.

When you write better, you make a good impression. People take you seriously. You are more convincing. People are not distracted, and they can focus on your core message.

Listed below are 6 tips to help you write better

1. Create an outline

You must have learned this in school and by now forgotten. Your English teacher used to make you create an outline for essay writing assignments.

Creating an outline is a very simple process. You can use bulleted points. You can simply use one-line paragraphs to jot down the main points you want to convey.

Creating an outline helps you collect all your ideas on a single page. At this stage, you can also do some research if you want to find credible information.

The main parts of an outline cab be

An introduction and the main headline.
What is the gist of the article, or the blog post you are going to write?
What is the most compelling point that will be represented by your article or blog post?
What is the objective of what you are writing?
Main points – headings and subheadings that you would like to expand further.

When creating an outline don’t worry about your writing style or grammar or spelling mistakes. You can create your outline in monosyllables.

The basic idea is to get as much information as possible out there.

2. Write short sentences

Short sentences are powerful than long sentences. The ability to express complete ideas with fewer words allows you to be succinct and direct.

Shorter sentences improve readability. They are less distracting. They make a stronger impact. There is a reason why famous axioms and traditional folklore sayings are expressed in short and crisp sentences.

Longer and verbose sentences on the other hand distract your readers. Remove the unnecessary words. Don’t use adverbs and adjectives needlessly. Say what you want to say directly, and simply.

3. Write shorter paragraphs

This is also good for your SEO, especially when you are writing articles and blog posts to improve your search engine rankings.

Don’t have more than two or three sentences in a paragraph.

Many people these days prefer to read on their mobile phones or smaller devices. Reading very long paragraphs can tire them and distract them away from what you have published.

Short paragraphs maintain the attention span. They are easier to grasp and digest. They create more white space and hence, make your page visually appealing.

Also, short paragraphs help you develop the habit of expressing one thought in one paragraph, making it easier for you to articulate complex ideas in simple language.

4. Use active voice as much as possible

Here is an example of active voice:

Scientists believe that there are multiple universes.

In passive voice, the same sentence becomes

It is believed by scientists that there are multiple universes.

Passive voice certainly has its uses but when you are explaining something or when you are having a conversation with your readers, use active voice.

Hence, when writing sentences, always write “The dog is chasing the ball” instead of “the ball is being chased by the dog”.

It is always easier to read a sentence when a subject is directly performing an action on an object.

5. Find your unique writing voice

Your writing voice is the way you form sentences and use certain words. It gives you an identity. It helps you develop a perspective. When you have written extensively, it also helps your readers easily identify you through your writing.

In the beginning of our writing careers, we tend to get influenced by the writers we read and admire. In my early years I read classical writers like Charles Dickens and Thomas Hardy and tried to adopt their writing styles.

When I began to admire Salman Rushdie and Gabriel Garcia Marquez, I tried to write the way they wrote.

There is nothing wrong in emulating writers you admire and in fact, emulating them is a good way to start writing until you develop your own voice.

You are not born with an innate writing voice. You cannot even force-develop it. It needs to come into being on its own.

Write regularly. Develop your own vocabulary. Write sentences in your own way. Develop a conviction.

6. Write regularly without waiting for inspiration or muse

Successful and established writers write every day. It is not a choice for them, it is a necessity.

As a professional content writer, I cannot wait for “inspiration”. My clients give me topics. Sometimes they give me research data. Based on this information, I must start writing immediately.

The same goes for my content writing and copywriting blog. I am not as regular as I should be because I sometimes get busy with my professional commitments, but whenever I get time, I don’t wait for ideas and inspirations. I simply come up with a topic and start writing on it.

The benefit of writing every day is that you get used to expressing yourself without making an extra effort. You are learning and using new words and phrases. You are forming new sentences. You are constantly figuring out how to express different thoughts and ideas.

Practice your writing muscle regularly. The best way of learning to write is when you don’t want to write.

Learn every day. Memorize new words. Take notes whenever you come across sentences you can use in your own writing. Read to learn and absorb than simply for entertainment and education.

5 best blogging platforms I would recommend

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5 best blogging platforms

Blogging isn’t as easy as it was in 2010, or even in 2015. Primarily because everybody wants to use blogging to draw traffic and improve search engine rankings.

Since it is increasingly becoming difficult to gain visibility for one’s blog, people are constantly predicting the end or demise of blogging.

Still, depending on who is presenting the figure, roughly 6 million blog posts are published each day worldwide. This naturally makes it difficult for most of the blog posts to get visibility.

Hence, blogging isn’t ending – more people are blogging, and hence, it is difficult to succeed at blogging compared to the early days.

Does it mean there is no use publishing a blog? It depends.

Despite stiff competition, people are able to carve out a space for themselves through ingenuity, hard work, originality, and perseverance. You can still find many successful new blogs.

How you gauge the success of your blog also depends on what you want to derive out of it. Advertising revenue is always difficult. Most of the entrepreneurs start a business blog because they want to develop a platform from where they can communicate their thoughts and also draw quality search engine traffic.

I regularly publish my content writing and copywriting blog because it generates constant business for me. It also helps me maintain decent search engine rankings for my main website.

The blogging platform that you choose for your blog depends on what you want to achieve. Are you seeking visibility? Do you want to improve your search engine rankings? Do you have a preference when it comes to interface and features?

Based on these factors I’m listing here 5 blogging platforms that I would recommend you use for your purpose.

How to choose the best blogging platform for yourself?

Since there are many blogging platforms available you need to know precisely what you are looking for before you pick the right blogging platform for your need. Just because many people you know might be using a particular blogging platform it doesn’t mean it is the right fit for your requirement.

Here are a few things to consider

Content creation and management

You will most likely be writing and publishing blog posts. You may use a few images. You may also sometimes like to embed videos.

The success of every blogging venture depends on your ability to create and publish content on an ongoing basis and hence, you will be interacting with the content editor almost daily.

The content editor of the blogging platform must allow you drag-and-drop features if you are comfortable with them. You should also be able to enter plain vanilla text with all standard HTML markup. You should be easily able to embed images and videos.

The content editor must be light, visually appealing, and offer you only the features you need.

Search engine optimization features

A big part of your blogging effort involves improving your search engine rankings. Your blogging platform must have all the standard features to allow you to optimize your blog posts for easier and faster crawling, indexing, and ranking.

Aside from the standard features such as ability to enter custom titles, descriptions and tags, your blogging platform must allow you to use standard SEO extensions that will enable you to analyze your text in real-time and make changes for better SEO.

Layouts, themes, and designs

Every major blogging platform allows you to use themes and layouts, but individual platform has its own capabilities. Do you already have a website and your blog must look like your website? Then you should be able to tweak the blog theme as per your website layout.

Some blogging platforms allow you to write themes at the code level, some allow you drag-and-drop features to easily create the layout, and some offer you a mix. You can choose your blogging platform accordingly.

Plugins and extensions

Since no blogging platform comes with every possible feature you may need, you can increase the capabilities of your chosen blogging platform through plugins and extensions.

As mentioned above, there are some SEO plugins and extensions that can analyze your text in real-time to let you know whether you are appropriately optimizing, under-optimizing, or over-optimizing for your keywords.

Similarly, you can find plugins and extensions for contact forms that also handle spam comments. There are some plugins that allow you to run complete shopping cart and e-commerce features from within your blogging platform.

You can make a list of extensions, integration needs, and other features that you may need in your blogging platform before deciding the best blogging platform for your blogging needs.

5 blogging platforms I would recommend

WordPress.org

WordPress blogging platform

This is one of the oldest blogging platforms. Ever since it was launched in 2003 it has become one of the most widely used content management systems. As of 2022 almost 43% of all the websites on the Internet are managed on WordPress. It holds 65% market share for content management systems worldwide.

Most of the web hosts these days offer WordPress.org as a pre-installed hosting package so you don’t need to physically install it on your server. Even if you go for conventional hosting packages, WordPress.org can be installed in a single click.

Once the WordPress blogging platform is installed it is ready to work out of the box. You can straightaway start publishing blog posts although you would want to customize it in certain ways. It comes with standard themes and layouts that can help you publish blog posts immediately.

Why do I recommend WordPress.org as a blogging platform of my preference?

The best part is that all your content remains with you. The blog posts that you publish, the images that you use, they all belong to you.

All the blog posts are stored in a MySQL database. You can always take backup.

In case you want to move to another web host, you are not stuck. All you need to do is take the backup of your MySQL database and then restore the backup on the new web host.

It is also a very lean CMS. Unless you install lots of plugins and extensions it has a very straightforward source code. This is very important for your search engine rankings. The less source code you have, the easier it is for search engine crawlers to access your main content.

Aside from the fact that you can fully customize it as per your needs – make it look exactly the way your existing website looks – it is harder for your content to be found by your target audience. You are publishing everything under your domain. Unless your content begins to be crawled or unless you have a good social media presence, nobody knows about what you are publishing. You have to start everything from scratch.

Also, in some cases, you may require knowledge of PHP, JavaScript and HTML to tweak your layout just the way you want. For that, WordPress developers are easily available.

LinkedIn blogging platform

LinkedIn is a social networking platform for professionals, but it is also fast emerging as a viable blogging platform. The content that you publish through the blogging platform of LinkedIn is also called article publishing.

Why use LinkedIn as a preferred blogging platform?

It already has a ready-made audience. It enjoys better search engine presence compared to a new blog that you kickstart under your domain name. It is automatically search engine optimized. You can get visibility faster because good content is promoted among the Lincoln audience.

Since it is a third-party hosted blogging platform in terms of customization and extensibility, you can’t do much. The only benefit is that, provided your blog posts are good and informative, you get traction faster.

Also, LinkedIn prefers blog posts published within its platform when it promotes content compared to links existing somewhere else.

Medium

Medium blogging platform

Medium is a full-fledged third-party blogging platform. The entire content exists on Medium. Then why am I recommending it?

Medium is a very large blogging community. It has its own audience, its own readership. It gives you live stats on how many people look at your stories and how many read them till the end. It has a unique algorithm to present appropriate content to particular readers.

In the beginning I have written that many people discount blogging as a trend that is waning, but Medium created a space for itself when bigger blogging platforms such as WordPress.com, Tumblr and Blogger.com already had thriving ecosystems. It shows that if you offer something unique, if you can stand out, you can still carve out a niche for yourself.

The Wix blogging platform

Wix

Wix is for designing and hosting websites but since most websites also prefer to have a blog, it has its own blogging platform. It has a free version but then on every blog post the Wix branding appears.

The primary strength of Wix is its WYSIWYG editor for creating layouts. You can literally drag-and-drop various components of the design that you want to create. It also has a drag-and-drop editor.

The free version allows you to create your blog as the wix.com subdomain but if you upgrade to a premium version you can host your blog under your own domain. There is nothing to install. You just need to connect your domain with the Wix web hosting server and all the features immediately become available to you.

It has blogging templates for every business need. Its biggest draw is minimalistic layouts and ease of use.

The only problem is that once a template is created, you cannot change it.

Squarespace

Squarespace blogging platform

Just like the Wix blogging platform, Squarespace is a web hosting and web design platform that can also be used to host a blog.

Squarespace is known for its sleek designs with a touch of minimalism. It is preferred by artists and designers as it focuses more on presenting portfolios without obstructions. It has beautiful templates that you can easily tweak. It is said that individual templates are handcrafted by an in-house Squarespace team of designers.

The entire interface at Squarespace works on the philosophy of drag-and-drop and no-code. You don’t have to meddle with a back-end editor to get the layout that you desire. When you are building a page, it looks exactly as it is being designed.

Unlike WordPress.org it does not have thousands of plugins and extensions, but you can have a shopping cart integrated within your Squarespace blogging platform setup. You can also integrate email marketing. There is a members-only area for paid subscriptions. You can also host podcasts.

Conclusion

As someone who prefers better control over design, layout, and content, my most preferred blogging platform remains WordPress.org. Yes, I am biased because, although I’m not a professional WordPress designer, I have a fair idea of how to handle the basic theme-altering functions to get the desired layout for my websites and blogs.

After that it is Medium. Very robust. Easy to publish. Real-time stats. Greater chance of your content being found by the right audience.

Tips for becoming a persuasive content writer

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Tips for becoming a persuasive content writer

As a content writer you need to persuade people with your writing. You wear multiple hats. Sometimes you inform with your content writing, and sometimes you persuade with your copywriting. When you are writing for the homepage of a website, you are persuading. When you are writing for a landing page, you need to persuade people to do business with your client.

How do you write persuasively?

Through persuasive writing you convince your readers. You draw inspiration from personal experiences, logical arguments and emotional appeals to leave an imprint on people’s psych. You don’t simply inform. You make an impact. You make people believe that what you are telling them is trustworthy and they can make a decision based on what you have written.

Is persuasive writing like copywriting?

To an extent it is. What is copywriting?

Copywriting is the text that appears in advertisements, email marketing campaigns, website homepage, social media advertisements, and landing pages. Many people define copywriting as the process of writing persuasive words to inspire or motivate people to take a specific action.

A copywriter does copywriting. Does it mean if you are writing persuasive content you are not merely being a content writer but a copywriter? It might be the case.

In terms of professional writing, as a copywriter or as a persuasive writer, your job is to make people buy. If you write copy for a website then that copy must prompt people to buy something, whether it is a product or a service. As an effective copywriter, if you can persuade people, you are successful.

Why should you be a persuasive content writer?

A content writer needs to achieve multiple objectives. He or she needs to improve search engine rankings. He or she needs to inform and educate people. Through persuasive writing, he or she also needs to convert casual visitors into interested visitors and interested visitors into paying customers and clients.

As a professional content writer, I often write for business websites. When you are writing for a business website you don’t simply present information in a dispassionate manner. You need to write persuasively. The purpose of writing on a website is to increase conversion rate as well as improve search engine rankings. There is a dual purpose.

But when you are writing for a website, more than search engine algorithms, you need to focus on people. How are they going to react when they read your copy? Are they going to fill up the contact form? Are you providing them all the information they need? Are you persuading them to take an action?

It is difficult for you to achieve all these unless you are a persuasive online copywriter.

A few writing tips to help you become a persuasive content writer

Learn to be repetitive without sounding repetitive

When you want to persuade people often you need to repeat your statements. But you can’t repeat the same sentence over and over. So, what do you do?

First you state a fact: our gadget works wonders with your productivity.

Then give a live example: give an example of how the gadget tremendously improves a particular task.

Then tell a story: talk about Peter who used the gadget and within two months got a promotion in his office due to the gadget.

You are saying the same thing again and again – how awesome the gadget is, but after the first time, you repeat the same statement through multiple means.

Learn to handle the “why” persuasively

Whenever you ask someone to do something, the first expression the person throws at you is “why?”.

Why should you hire my content writing services? Why should I be your copywriter? Why do you need quality content to improve your SEO?

You should hire my content writing services because…

The “because” statement must be powerful, convincing, and reassuring.

In a conversational manner try to answer all the “why” questions so that the person is convinced and takes the action that you want him or her to take.

Make use of ethos, pathos and logos for persuasive writing

If you want to make a compelling argument, use the rhetorical triangle ethos, pathos, and logos. These are modes of persuasion put forth by Aristotle in his treatise Rhetoric, more than 2000 years ago. Since then, they have become the core of modern persuasive writing.

Ethos stands for the values and the credibility that the writer represents. This enables a writer to make an emotional connection with the readers. Always have the readers’ best interest in your mind when writing. Be truthful to them. Present the information in a manner that helps them take an educated decision rather than simply leading them to clicking the “Buy” button. If you are truthful to them, if you establish your credibility, they will believe you.

Pathos means catering to emotions and feelings. In advertising, when people are writing, they want to cater to people’s emotional sides through a sense of jealousy, want, urgency, or need to do something, prestige, love for family, or a sense of insecurity. Are you not putting your family in financial jeopardy by not taking this insurance policy?

Logos means logic and reasoning. This is also called “the logical appeal”. You use statistics, citations, facts, statement from people you may trust, and charts and graphs.

Be consistent with your messaging

Sometimes there is a tendency to go astray when you are trying to pack too much information and trying too hard to persuade people. In the headline of the web page or the landing page you are writing, you create a sense of interest. You make a statement, or you make a promise.

Stick to that statement or promise in the first paragraph. Even the second paragraph. Third, fourth, fifth – no matter how long your copy is, appear consistent. Don’t sound unsure.

Compare with other products and services

Why is your product or service better than your competitors’? Yes, sometimes you cannot directly name your competitors, but you can compare your washing machine with another washing machine and explain to your readers why your washing machine fares a lot better.

For example, I can say that compared to other content writers, my content writing is conversational, and yet professional as well as search engine friendly. Very few content writers will tell you that they won’t be representing you, but your customers and clients. I often tell my clients that I will be advocating the cause of their customers and clients rather than theirs.

Use storytelling

Most of the buying decisions are emotional in nature. Through your persuasive writing you need to make an emotional connection with your readers and storytelling is the best way of doing it.

Facts and figures, no matter how impressive, cannot motivate people beyond a certain point. They need to be able to relate to your narrative. When you make people feel something you make a connection. Since time immemorial humans have been using storytelling to convey important information that needs to be retained.

Storytelling uses real people and seemingly real events to convey a message.

As I have explained above, it is better to understand how Peter got promoted after using a certain task management technology than simply laying down benefits and features. Through storytelling you can actually explain how Peter could use the features to improve his way of working.

In final remarks, when writing persuasively, appeal to the ego of the person. Convey authority. Speak in the language of the buyer. Put your point across through stories. Highlight benefits over features. Advocate the cause of the reader. Address every possible objection. Write for a single persona. Make sure every sentence encourages the reader to read the next sentence.

How to constantly get new content writing ideas?

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Constantly get new content writing ideas

Are you constantly running out of content writing and blogging ideas? Then we are on the same boat.

I write for my own blog. I also write for many clients. Most of the clients send me topics but there are some who insist that I provide topics to them.

Therefore, I don’t just need to come up with new content writing ideas for my own blog, but also for blogs and websites of my clients. How do I do that?

Some of the ideation happens on autopilot and some happens with lots of research, reading and constant looking around.

Why is there a problem in getting new content writing ideas?

To maintain your visibility, you need to publish regularly. How regular you are depends on your content marketing strategy. I try to publish every day for my blog although I must confess, I’m not as regular as I should have been. I’m trying to be now.

Most of the clients cannot afford to publish every day. So, they publish either once a week or twice a week. No matter what your frequency is, you eventually run out of content writing ideas. In the beginning it’s quite exciting because you are bubbling with ideas but as you write regularly (provided you are consistent) you run out of things to say.

It is like a conversation between two individuals. There are only finite things you can talk about and eventually, you run not of topics. The same happens when you are writing content for your website. After a while, you run out of topics.

Then how come there are so many blogs that have been publishing awesome content for years? And they publish almost daily.

Listed below are a few ways you can have an ongoing stream of content writing ideas for your website and blog

Subscribe to the feeds of different blogs

You can use a tool like Feedly to subscribe to the feeds of your favorite 20-50 blogs. These blogs, preferably big names in your niche, publish almost every day. Even if not every day, 10-15 blogs out of these will have new content. Don’t copy their ideas but you can use their content for inspiration.

Another good thing about established blogs is that they publish lots of useful information that you can use (after citing them) for your own content writing efforts.

So, in the morning whenever you need new content writing ideas, just go through your Feedly feeds and start writing.

Maintain a journal of content writing ideas

This can be a notebook. You can use OneNote. You can use Google Keep. You can also use an Excel sheet. Whenever you come up with a new blogging idea you jot it down at a safe place that you can easily find. I prefer to keep all my content writing and blogging ideas using OneNote because I find it easiest to maintain intricate hierarchies of information.

Some people also use Pinterest to simply pin blog posts from other sources so that they can visit their dashboards whenever they cannot come up with some great content writing or blogging ideas.

Keep an eye on social media feeds

Do you like to spend time on Twitter, Facebook or LinkedIn? There also you can follow your favorite publications. These publications post links on Twitter, Facebook and LinkedIn whenever they publish new content. You will be instantly notified.

You also find a wealth of information on social networking platforms that can stimulate completely unique content writing and blogging ideas.

Accept guest blog posts

Even if sometimes you cannot come up with great content writing and blogging ideas some guest bloggers can. Guest bloggers won’t approach you unless you have crossed a threshold – your page rank has improved or your search engine rankings are better and they can easily find your content and get impressed.

But once you reach a stage where people begin to approach you for guest blogging opportunities, don’t refuse them. There comes a time when so many people will approach you for guest blog posts that you won’t have to constantly think of content writing and blogging ideas for yourself. Make sure you maintain quality standards.

Get content writing ideas from your own blog

Again, you must have published for a few months. When writing a blog post or a web page you often divide your various ideas into headings and subheadings. Sometimes these headings and subheadings can be expanded into complete blog posts.

For example, I wrote a blog post on What is search intent and in this blog post, there is a subheading called Informational search intent. There are other subheadings such as navigational search intent, commercial search intent, or transactional search intent. Don’t you think individual blog posts can be written on these search intents? Surely they can be.

You can also re-purpose your existing content by curating themed blog posts and web pages. For example, I can curate all my copywriting blog posts into a single blog post.

Write a series of blog posts on a single topic

A hit movie often has a sequel. A TV series that does well has seasons. Similarly, if there is a blog post that generates lots of traffic, you can write a sequel or a prequel. A sequel means, ever since you have written that blog post, you must have learnt something new that you can add. Or you can present a completely different take on the same topic to intrigue your readers.

This you can do with even those blog posts that didn’t do well but you feel that they have the potential to generate lots of traffic for you. Without duplicating content, write their variations. Rewrite them from a different perspective. You can contradict yourself in a certain blog post by writing completely opposite of what you said previously, but in such a convincing manner that people don’t doubt your judgement.

Link to other blog posts and articles

Although most of your content must be original, ideally, should come from you, you can also link to other blog posts and articles to keep your content writing and blogging idea engine smoothly functioning.

Suppose, you come across a blog post you really like. Although right now you cannot come up with a similar, complete blog post by yourself, you have some pointers to share with your readers regarding the contents of the blog post. You can quickly write a couple of paragraphs and then you can link to the original blog post. This way you can write lots of content for your website.

But ultimately, if you write most of your web pages and blog posts like this, Google may think that you are publishing thin content. So do that with discretion. I do it occasionally.

Continuously coming with great content writing and blogging ideas can be a challenge but if you really get involved in writing and publishing content, you will be surprised to know that most of the ideas begin to come to you on your own. Something or the other keeps happening, and you keep stumbling upon great writing ideas.