Does it make sense to hire website content writing services?

Why people hire our website content writing services

For every one person who can write efficiently, there are thousands who cannot.

Posting on Facebook what you ate this afternoon or where you partied last night, is a lot easier than writing for a web page that is supposed to convince your customers into doing business with you.

This is why, whereas you will find millions of people tweeting night and day on Twitter, compared to them, there are fewer people writing journalistic articles and blog posts.

Again, publishing blog posts are easier because stakes are not very high, but there are very few writers, compared to those who blog and who tweet, who get paid by magazines, newspapers and professional blogs.

Writing involves lots of effort.

Not everyone can spend 2-3 hours researching on a topic and then converting that research into a well-formatted blog post or article.

It is very easy to come up with an exciting title and initial couple of paragraphs for your company web page, but it is difficult to write the entire narrative from start to end.

This is where a professional website content writer can help you.

This is the reason why our clients pay us.

And, it is not just about writing a single blog post or a web page or an email campaign.

In today’s world, you need to publish quality content regularly. Everyday. Every week. Week after week.

You cannot publish quality content regularly unless you are passionate about writing, you are a proficient writer, or you are a professional writer.

Yes, there can be spurts of creativity just as there can be spurts of good singing on a karaoke night, but when it comes to making the real impact, you need a serious writer.

Listed below are a few reasons why clients hire our website content writing services:

They want professionally written content that makes their prospective customers and clients take them seriously.
They want high-quality content regularly to improve their search engine rankings.
They are looking for better website conversion rate.
They want to make sure they leave no stone unturned when it comes to communicating their brand message convincingly.

You will be surprised to know that 80% of the Credible Content clients come from English-speaking countries like the United States, the United Kingdom, Australia and Canada.

Do these people don’t know how to write in their native tongue? Of course they do.

But they also know the importance of professional writing.

They know the difference between knowing how to write a few impeccable sentences in a few spurts of creativity and knowing how to write complete web pages and blog posts with an underlying narrative.

They want to make an impact.

It takes talent, experience, and of course, the ability to write the way you want to write, to make an impact.

People have it, and people don’t have it.

It’s like music.

Some people can play music or sing songs, some people cannot.

We all have our own abilities.

Some people are good lawyers. Some people are good painters. Some people are good politicians. Some people are good project managers. Some people are good speakers. Some people are good sports persons. Some people can code well.

At Credible Content, we write well.

This is why our clients hire our website content writing services.

The benefits of writing content for existing customers

Cross selling and upselling

Since these are the most alluring reasons for a marketer or a business person, I’m listing them in the beginning itself.

If you haven’t given him or her any reason to dislike you, an existing customer is more likely to do business with you than a new customer because you are familiar to him or her, the customer has already paid you, and he or she has had a positive experience with you.

If you are routinely introducing new products or new updates you would obviously like your existing customers to try them out.

You may also have related products or services that may help your existing customers draw more out of the product or service they have already purchased.

Zoho, for example, has many products that can be better used when combined with each other. You can combine invoicing with CRM. Since you are using their email and collaboration services you might as well try their sales and marketing tools too.

Giving my own example, if your business experiences better search engine rankings through my content writing services, you might as well try out my SEO content writing services to expand your organic reach or my social media content marketing services.

Familiarity and trust are highly coveted attributes on the Internet. Never let them go waste.

If a customer has done business with you, give him or her your best, and then regularly provide quality content to him or her to give him or her a reason to engage with you consistently.

Promoting your content

You never know which of your customers may turn into a celebrity of sorts. Even if not a celebrity, on an average every person these days has 200-300 contacts on various social networking platforms.

Content marketing is an integral part of marketing these days. You need to promote your content.

Your customers are more likely to follow you on Facebook and Twitter. They have already given you their email ID and they expect you to send them email updates related to products or services they have purchased.

You can use these contact channels to encourage them to promote your content among their own friends.

Of course they should deem your content as useful and relevant so by default you should consistently publish high-quality content.

Without building your own network no matter how much high-quality content you publish, it is very difficult to promote it.

Your existing customers are your ready-made network. If they like your product or service, they will eagerly promote your content among their own contacts.

Getting SEO benefits

Search engines like Google give lots of importance to the sort of buzz your content creates. Your search engine rankings improve if more people access your content through social networking websites and through other blogs.

Many of your existing customers may be bloggers or social media influencers. If they are happy with your product or service, they won’t have any problem sharing one of your links on their own timelines or on their own blogs.

This will improve your search engine rankings.

Being there when they need you

When people buy something from you they get into a partnership. If you are a serious entrepreneur you will agree that this might be a long-term or even a lifelong partnership.

If your product or service has many uses (MS Office products, for example) your existing customers may regularly turn to you when they need to know something about the features they cannot use or cannot find.

This is a conventional form of content writing and many businesses already do it in the form of, as already mentioned above, support sections and FAQs.

Many businesses encourage online forums – Google has one – where customers provide help to each other.

If nurturing an online forum isn’t an option, you should publish answers to as many questions and queries as possible on your website.

This will increase and strengthen your customer loyalty. They will know that when they seek answers, you will provide them. They will know that when they have a problem related to your product or service, you will be there to help them.

Encouraging them to stick with you

This might be greatly relevant to subscription-based businesses.

No matter how great a set of features you provide to your subscribers there is a great chance that they are going to leave your service either for another service or they simply lose interest.

Sometimes they just forget that they have to renew their service.

Sometimes they lose track of why they subscribed in the first place.

You can keep them interested in your service or product by continuously providing quality content. Your constant communication keeps them hooked onto your product or service for a long time.

Email marketing

It takes a very long time for businesses to build a verified mailing list.

Your existing customers, since they have already purchased from you, have not just given you their email ids, they have also permitted you to send them regular updates.

Email marketing is an integral part of content marketing.

In fact, your content marketing is incomplete if you are not distributing your content using a mailing list that you have ideally created through your website or blog.

If you are sending just promotional messages to your existing customers they will sooner or later get fed up and unsubscribe from your updates and that will be the end of everything.

Email content writing for existing customers means sending them useful information – information that is relevant to them and would prompt them to stay with you and respond to your messages.

Even if you don’t want to use your major content marketing and content writing resources on existing customers, occasionally targeting them should be an integral part of your marketing.

Running out of content writing ideas? 5 ways to never run out of them

How to find all those elusive content writing ideas non-stop?

In the beginning, usually everything is very easy and hunky-dory. You are bubbling with ideas and you feel as if you’re going to conquer the content marketing world and become its King or Queen.

Then, after having published 10-15 blog posts or articles, you suddenly begin to panic. You can no longer come up with great content writing ideas.

Even if you have hired a content writer, he or she cannot, on his own come up with great content writing ideas. There has to be a mechanism for a continuous supply.

What do other content marketers do? How come other publishers never run out of content writing ideas? How come they are always coming up with great ideas? Are they a bunch of exceptional geniuses?

Not necessarily.

They have a system in place that gives them a never-ending supply of great content writing ideas.

And the beauty of this system is, everyone has access to it, everyone can develop it.

Listed below are 5 ways you never run out of great content writing ideas.

1. Read and enhance your expertise

Writing about your topic on an ongoing basis means you need to develop some sort of expertise. If you have noticed, people who develop expertise in their field, write often.

Blog post after blog post, article after article, book after book, lecture after lecture, nothing seems to stop them.

A big reason why they never run out of interesting ideas is because they’re constantly acquiring in-depth knowledge about their field.

Even small topics and subtopics can be converted into highly engaging articles and blog posts.

There can be umpteen topics in every subject matter.

Even if you are a plumber you can write exciting series of blog posts on your experiences handling various plumbing jobs.

Reading is an essential part of writing. It is like, what goes in comes out. If you don’t feed your intellect with information and ideas, your intellect won’t be able to process new ideas.

Reading is like the seeds that you scatter over the productive land of your mind.

There is nothing wrong in first acquiring knowledge from the others and then creating your own take on what you have understood.

As Newton said, “If I have seen further it is by standing on the shoulders of giants.”

You can build new knowledge only when you have acquired existing knowledge.

Invest in books on your field. Read blogs dedicated to your profession. Follow people on Twitter and Facebook who constantly write about your field of expertise.

This can be time consuming.

But content marketing isn’t a week-long, or a month-long activity.

It is an ongoing process.

2. Be open to taking risks

People who always play it safe rarely succeed. In business very often you have to take risks.

How do you take risks trying to write interesting content for your business?

Swim against the tide – not for the heck of it, but because you really have something contrary to say.

Suppose there is a popular belief in your profession and it is considered a gospel truth. Maybe you think differently but you don’t want to annoy people and hence you keep quiet.

Make a thorough assessment of your opinion. Gather as much information as possible. Spend ample amount of time presenting your case. And then write a “controversial” post.

Even a single controversial post can present you with many blog writing opportunities with at least 10 more topics.

3. Constantly communicate with influencers in your field

If you continuously interact with influencers in your field you constantly get new content writing ideas.

This is because you are constantly exchanging opinions and ideas with like-minded people. There might be many issues you could have missed that can be brought up in various discussions.

Some people may have more experience than you. Some people may have different opinions. Some may come from different backgrounds serving different audience though the same business as yours.

A good way of keeping in touch with influencers in your profession is by remaining active on social platforms like Twitter, LinkedIn and Facebook. For your specific domain you will have to find out on your own which is the best platform.

If you feel you are not the talking types you can just track the ongoing conversations. Even reading through various threads will give you many content writing ideas.

4. Maintain a list of ideas

This is an oft-repeated suggestion. Content writing ideas can come to you anytime. They can even come to you when you are not ready to write.

So that you don’t lose great ideas, maintain a list of them. You can maintain a Google Keep note.

You can use a web clipper browser extension from Evernote or OneNote.

You can use a simple Word file or text file.

You can use a voice recording app.

You can simply send yourself an email whenever you get a new idea.

You can use an Excel sheet.

You can use an editorial calendar plug-in if you prefer WordPress for maintaining ideas.

I use Trello these days.

The point is, you must have a place where you can store the ideas and then you can quickly refer to it when you need a new idea.

5. Repurpose your existing content

You may not realize it, but there might be a cornucopia of great content writing ideas within your existing content.

You should anyway keep on updating your existing content to keep it relevant, fresh and topical.

While updating your existing content you can draw many content writing ideas from it.

Sometimes even a headline or a subheadline or a bullet point can trigger a complete blog post or a complete article.

For example, I could write a complete blog post on how to repurpose your existing content. In fact, you can go ahead and read How to repurpose old content.

Sometimes, while reviewing my existing content I come across an expression or a phrase that needs further explanation.

In the context of this blog post, you may wonder, what exactly is “an interesting content writing idea”? In a completely different blog post I can discuss what might be interesting and not interesting depending on a particular business.

Continuously coming up with content writing ideas is very critical for the success of not just your search engine rankings but your entire content marketing exercise. If you think you are all set, good for you.

If you think you may run out of quality content writing ideas in near future, or even after a few months, you should better start preparing a mechanism that allows you to save and track great ideas.

Looking for insightful blog posts on content writing, and SEO copywriting? You will find them on Credible Content Blog. Updated almost daily. Fresh, unique perspective.