Is content marketing merely a PR exercise?
No, I’m not asking this question. Avinash Kaushik has raised this question in his recent newsletter. Actually, he has taken an example from a Think with Google web page and…
Is content marketing an asset or a cost?
Is content marketing an asset or a cost, this is what I discussed in my latest blog post. Content marketing is definitely a business asset.
How do you explain content marketing to a child?
Learn to explain content marketing to a child before you try to explain it to an adult. Make a list of its reasons for existence and fundamental benefits.
3 Most Important Objectives of Content Marketing
It is very important to understand your content marketing objectives to implement an effective and sustainable content marketing strategy for your business.
Is content marketing a misleading term?
Despite the fact that content marketing has been there for many years, misinformation floats around on the Internet regarding what is content marketing