Is content marketing merely a PR exercise?
No, I’m not asking this question. Avinash Kaushik has raised this question in his recent newsletter. Actually, he has taken an example from a Think with Google web page and…
How do you explain content marketing to a child?
Learn to explain content marketing to a child before you try to explain it to an adult. Make a list of its reasons for existence and fundamental benefits.
Is content marketing a misleading term?
Despite the fact that content marketing has been there for many years, misinformation floats around on the Internet regarding what is content marketing
What is Content Marketing? Explained in detail
Despite the hype, do you often find yourself wondering what is content marketing? In this blog post I have explained in detail what content marketing is.
10 facts about content marketing people are constantly getting wrong
The good thing is that more and more businesses are understanding and recognising the power of content marketing. The bad news is, most of them don’t really understand what content…