Why 86% of B2B marketers use content marketing?
In an annual study by the Content Marketing Institute titled “2015 B2B Content Marketing Benchmarks, Budgets and Trends” 86% B2B marketers are using content marketing to promote their businesses. The…
Differences between Owned, Earned and Paid content marketing channels
You should use a mix of different content marketing channels available to you including owned, earned and paid channels. You cannot solely rely on just a single channel.
The Two Why’s of Publishing Content on Your Website
The two why’s publishing content on your website let you define a clear vision. Once you can answer these questions, you know why you are publishing content and exactly for home, and for what purpose.
The effectiveness of content marketing can be measured in terms of before and after
Since it is not straightforward how to measure the success of your content marketing strategy you can evaluate your before and after bottom-line situation. So suppose your revenue was $x before the implementation of your content marketing strategy is it now $x+$n where n can be any positive number? If this seems like a very vague measure you can think in terms of getting more traffic to your website keeping other factors constant. Are you getting more traffic after implementing your content marketing strategy? This can give you an indication of how successful your campaign has been so far.
Why your business needs a content marketing strategy
Every business that aspires to leverage the potential of content marketing needs a well-defined strategy in order to produce and promote targeted content. Content marketing strategy involves thoroughly understanding what your audience wants and then provided on a regular basis. You also need to identify places where you can promote your content. It is a well-orchestrated marketing activity that can give you high returns at significantly lower costs. Once in place your content goes on bringing you more and more business.