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Is content marketing replacing conventional advertising

January 27, 2015
By Amrit Hallan
Content Marketing

What exactly do you understand by “conventional advertising” and how do you think it is different from content marketing? Contrary to popular belief content marketing doesn’t just happen on the…

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How to make your content marketing better in 2015 than it was in 2014

January 24, 2015
By Amrit Hallan
Content Strategy

A few days ago I had written about how to make your content marketing more effective in 2015. As I had mentioned, the basic fundamentals remain the same, it’s just…

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The importance of knowing your content marketing KPI

January 23, 2015
By Amrit Hallan
Content Marketing

Content marketing is more effective if you know your KPIs – key performance indicators. What exactly do you want your content marketing to achieve for your business? Engage your visitors…

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The importance of maintaining a content marketing calendar

January 20, 2015
By Amrit Hallan
Content Marketing

In my previous blog post titled How to Add Method to The Content Marketing Madness I briefly touched upon the point of maintaining a content marketing calendar so that you…

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How to add method to the content marketing madness

January 19, 2015
By Amrit Hallan
Content Marketing

There is so much talk about content marketing on the Internet that it has become a panacea for all Internet marketing and search engine optimization problems. Interestingly, the hype is…

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