How to make your content marketing more effective in 2015
By specifically saying 2015 I don’t mean there is something cosmically special about the year, what I mean is which currently available opportunities you can use to make your content…
How do you measure the ROI of content marketing?
According to this Marketing Land article, nearly $ 16.6 billion was spent in 2011 on content marketing. If you’re wondering why I’m referring to such an old link it’s because…
How storytelling helps you sell more, scientifically
If you keep track of the various videos going viral on social networking websites like Facebook you must have come across this heart-warming video of a small puppy becoming friends…
What’s all this fuss about telling stories in content marketing?
Everybody loves a good story, but what does storytelling have to do with content marketing? Stories have been told since time immemorial. Even cave dwellers who hadn’t yet learned to…
Content marketing means always being there
Continuing with what content marketing means… Continued visibility can be both positive and negative but of course here we are talking about positive visibility. A great benefit of content marketing…