For effective content marketing you must know your audience
There are three reasons why you publish and market your content: to improve your search engine rankings, to provide useful content to your target audience so that your business or…
Combine content marketing, social media and SEO for inbound marketing
Inbound marketing is a balanced mix of content marketing, social media marketing and SEO. In fact, these are not standalone activities. Every effective content marketing strategy incorporates social media as…
10 ways to make your content marketing super effective
According to the latest Content Marketing Institute and MarketingProfs 2015 survey (US-centric) just 38% people think that their content marketing is effective. What about the remaining 62%? The rate of…
5 beginners’ mistakes in content marketing
I have mentioned in one of my previous blog posts that 94% B2B small businesses on the Internet are using content marketing in one form or another. So naturally, if…
How to create content your market will love
A few weeks ago I wrote about knowing your audience before writing content and starting your content marketing campaign. This can help you save lots of time and effort. But…