Why your content marketing strategy might be failing
Wondering why your content marketing strategy isn’t working the way it should have? This Inc.com article uses some advice from Joe Pulizzi to throw some light on why many companies…
What is viral content and how to use it to get more traffic to your website
You must have come across the phrase “this has gone viral” especially when it comes to some amusing video or an image or even a meme (remember Kim Kardashian’s break…
There is a parallel between Rahul Gandhi and an unsuccessful content marketing effort
If you don’t know Rahul Gandhi, he is the scion of the Nehru-Gandhi family who is the cynosure of the English media lady journalists here in India and also, seemingly,…
How storytelling helps you sell more, scientifically
If you keep track of the various videos going viral on social networking websites like Facebook you must have come across this heart-warming video of a small puppy becoming friends…
What’s all this fuss about telling stories in content marketing?
Everybody loves a good story, but what does storytelling have to do with content marketing? Stories have been told since time immemorial. Even cave dwellers who hadn’t yet learned to…