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How do I write content on very difficult topics?

How to write content on difficult topics

How to write content on difficult topics

When I use “very” before difficult, I mean a topic I have no clue about. Even if I do research, I may not be able to come up with a piece of content that delivers something convincingly and clearly.

Recently I did exactly that. I worked on a topic I wasn’t familiar with. I’m not going to mention it because then the client is going to know which topic I’m talking about (some of my clients read my blog).

I could have said no but I am the only writer going for him. He had given me multiple topics and I had written on all the topics but the one I’m talking about.

I procrastinated for a couple of days but then the project could no longer be delayed. I worked on the document for two hours and I must say, I was impressed.

This wasn’t the first time I was stuck. I am writing for my clients everyday and not all the topics are easy. Some of them are difficult.

What makes a content writing assignments difficult?

There are two ways a content writing assignment can be difficult.

  1. The topic is totally alien. I have no clue what even the title means. I don’t feel like asking the client because then he or she will get uneasy thinking that I may not be able to write.
  2. The topic is familiar but no good information is available on the web. The current content published by other authors doesn’t impress me. The research data is not there.

Very few times I have had to turn down the assignment because it was too hard for me to take up. I can’t even remember.

Yes, I remember recently I turned down an assignment not because it was difficult, but because I thought the client was writing it better than I could. She sent me an outline which in itself was exceptionally written. Once I explained this to her, she agreed, and she was also impressed by my honesty.

Anyway, coming back to the topic, with a little bit of research, I can find the needed information and do a job that meets my standards. But sometimes, the topic is completely out of my league. How do I handle such topics?

Here are a few things I do:

Remind myself that this is not the first time

Starting writing on a difficult topic is the most difficult. It’s because you don’t know what to write. You don’t even know how to begin. How do you write the first sentence? And if you cannot write the first sentence, how do you bring yourself to starting to write?

Have I been in such situations before? Multiple times. So many times I have felt that I won’t be able to complete a content writing assignment because it is too difficult or the information available is too little, but by the time I’m through with the document, it turns out to be a great job.

When I cannot begin, I remind myself that. I remind myself that I have been in such a situation innumerable times. Somehow, I just need to start and once I start, I will finish. As far as I can remember, this has always worked. I cannot recall the occasions when it has not worked. In fact, even right now I’m going through the same phase. I need to start working on an e-book which I’m finding difficult. I need to start writing it. But I know that once I start, I will be able to complete it.

Start preparing an outline

This might be an extension of the above point, but preparing an outline always helps. I start writing random words and sentences in bullet points. This works both at psychological level as well as practical level.

I tell myself: at least I’m doing something. I’m not wasting my time going through social media timelines or spending time on another wasteful activity. I’m working on the project. If I need to write 1500 words, I have written 50 words. That is some work done.

When you’re randomly thinking, lots of useful thoughts come to your mind. If you’re not putting them down, you often lose these thoughts. When I’m randomly writing sentences and words, I’m preserving the thoughts that are coming to my mind. These thoughts can then be used to write the complete piece. Otherwise, once lost, these thoughts rarely come back.

Sometimes these notes are so precise that I simply need to expand them and by the time I’m done with that, I have completed my project.

Have a system to save research material

This is a long-term strategy but over the years, I have collected so much material using OneNote (Evernote before that) and Google Keep that once I start going through it, there is not a chance when I don’t get a new idea or when my thoughts don’t get unblocked.

I’m not saying I always get the information that I need from my saved notes, but they get my motor started.

The gist is, start writing. After a while, it starts coming on its own.

 

Something that I have observed in most budding content writers

Become a writer before becoming a content writer

Become a writer before becoming a content writer

This is again one of those times when I try to expand my business by trying to partner with multiple content writers.

Mostly I write content on my own but now I feel if I want to grow my business beyond what it is now, I will need to start collaborating with other content writers so that I can focus more on expanding my reach and getting more work. Most of my time is spent doing work rather than getting work.

Right now, my main problem is that most of my clients hire my services thinking that I will write for them. They read what I have written on my website. They read my blog. They read my articles and blog posts on other websites. They like what I have written. Hence, I am the reason they contact Credible Content. Which is natural.

But then, as I have written above, I need to grow my business. Over the years I have observed that I am good at getting work. Right now, just 5-10% of my time is spent on marketing my services, communicating with prospective clients and getting work. Sometimes weeks go by without any sort of marketing and promotion. Even with such little effort, I get regular work (which is not enough, of course).

I’m also good at writing and I enjoy writing a lot (the point I’m trying to make through this blog post, which is the central point), but in terms of business, if I keep on writing I am less able to focus on getting more work.

Anyway, these days I’m trying to find some good content writers with whom I can partner. As a result, I am interacting with a few content writers and there is one thing that I have observed: most of the “content writers” just want to make some quick money and then get on with their lives.

Writing is not their passion.

They will write because they are getting money and that’s it.

I don’t mean to preach, but content writing doesn’t work this way, and in fact, any type of writing doesn’t work this way.

Just because you can write sentences and paragraphs without committing spelling and grammar mistakes doesn’t make you a writer.

When you’re trying to promote a business through your writing, you need to make an emotional connection and, call it something bordering to metaphysical, your real message, your real communication exists between the lines, and not in the words, sentences and paragraphs that you write.

When budding content writers send samples to me, within a couple of paragraphs I can make out whether the person is a passionate writer or not.

The disinterest is too obvious. And the writing invokes the same disinterest in readers.

It’s your passion for writing that makes you a good and effective content writer

“Do something that you would love to do even without getting paid, be good in that, and you will be never out of work.”

This is not a lofty ideal. I have actually seen it materializing right in front of my eyes, right in my own life, in multiple ways. Of course, you need to promote yourself, you need to market your skill so that people who can benefit from your skill can contact you.

I’m not a published writer in the conventional sense. I mean, I don’t have books in my name.

But, before I became a professional content writer, I had already written a lot. I have written without getting paid, without even expecting to be paid.

I just wrote for exposure. I liked it when people read what I had written and then praised it. It was very thrilling. I always wanted to show off my writing skills. I was proud of the way I wrote. Although I’m not a Pulitzer-prize-level writer, I’m confident about my ability to communicate.

During my school and college days, my friends used to tease me that I never read books and novels for enjoyment, I read them to polish my language (whether it was English or Hindi) and then later, show off. I did enjoy, though. Still do.

I’m not saying that it is bad to expect to be paid for your writing, I’m just telling you about how I evolved as a content writer – your story may be totally different.

So, I was published a few times in the city newspaper. I had my articles published in local magazines

When the Internet came up and when the concept of publishing helpful content began to materialize, I started publishing tutorials on various websites to promote my web design business.

I have used practically every blogging platform that was started in the 2000’s and this meant lots of writing. I wrote on various forums. I participated in email discussion threads.

The point I’m trying to make is, I wrote a lot.

So, by the time I started receiving professional content writing assignments, writing came to me naturally. Yes, I may have done badly in some cases and I may have done well, but the fundamental skill required to get good content writing assignments was there. The ground had been prepared.

The problem with the content writers that I come across is that without having honed their skills, they want good content writing assignments.

Believe me, this doesn’t work.

Of course, there are many clients who are not looking for quality writing or, they are not aware what quality writing is (lack of knowledge, lack of desire, or both).

You may get work from those clients, but this work is not going to sustain you as a content writer. There are hundreds of thousands of mediocre writers and if you are a mediocre writer, you are constantly competing with them.

You will have to work very hard, put in long hours, and you won’t earn much, eventually giving up.

Enjoy writing to become a successful content writer

Again, this is not a pep talk, this is reality.

Writing is not a skill, as many mistakenly think. Writing is an art, preferably, a performing art.

You are performing through your words and people are watching you perform when they are reading your words.

When it comes to being a good performing artist, you have to lose yourself in your performance. If you’re cautious of what you are doing, you become stiff and instead of performing, you are simply displaying yourself.

Compare it with walking. Do you have to constantly think when you walk? Are you thinking of every step?

No, if you think of every step, very soon you will get tired and you may even fall.

To be able to walk long distances, you need to be able to walk without thinking of walking, without thinking of every step. The same happens with writing. You shouldn’t have to think.

You shouldn’t have to think about writing – you only need to think about the subject, the thing that you want to say, the message you want to communicate.

How can you lose yourself in your work, you may ask, when you’re writing for a business?

By not counting every penny, or every paisa. By not constantly doing clock watching. By not being conscious of much effort you need to put or not.

When you manipulate your writing according to the money you are getting, you are not doing justice to your art.

I’m not saying people should exploit you and you should spend hours on work you are not being paid much for, but once you start writing, focus on your writing.

This is exactly what I do.

Although, I quote my writing work per word, per page or per hour, once I’m writing, I don’t hold myself if I have more to say. When I’m writing, at that time, my writing is important, not how much I am being paid. If you have a problem with the payment, don’t take up the assignment, but once you have taken it up, give your 100%.

It is great that you want to become a content writer, but don’t approach me if you are between jobs and you are looking for something to do in the meantime, if you are a student trying to make side income or if you are a housewife looking for “opportunity on Internet”.

Being a student, being between jobs and being a housewife isn’t something bad, what is bad is, you want to be a content writer just because you are in these situations otherwise, you would be doing something else.

You have to be a writer first. Writing must be one of the priorities of your life. Only then you can become a good content writer.

My content writing process for different niches

My content writing process

My content writing process

In this blog post I’m going to explain my content writing process for different niches – different industries and segments. What exactly do I do to make sure that I use the right language for that particular audience?

Many clients who contact me for the first time ask a very valid question, “What makes me a good writer for their niche?”

Someone from a web design company wants to know how I will adapt my content writing for their audience. Someone from a jewelry design company wants to know the same, and so does someone from a real estate construction company.

At the outset I would like to tell you that I am most comfortable writing on technology. This is due to 2 facts:

  1. I have great interest in technology: I read a lot about technology. I firmly believe that it has a strong, positive impact on our society. Personally, since I have cerebral palsy, technology plays a big role in enabling me to earn a living and also make my day-to-day life easier.
  2. Technology businesses understand content marketing better: It’s easier to work with technology companies both in terms of them understanding the importance of quality content and in terms of taking content as something for which one needs to pay, just like for any other service.

Then what enables me to write for other business realms?

I have been writing content since 2004. I have written content for all major industries and business segments including Internet marketing, web design, software development, surveillance, background check, detective services, high-tech gadgets, home appliances, accessories and apparels, photography, hospitality industry, real estate industry, non-profit, healthcare businesses, emotional and physical well-being, legal counselling and even a rock band. And there are many categories I cannot recall right now.

I can count the number of unsatisfied clients on my fingers. In most of the cases, clients have been satisfied, happy, and whenever they have needed content, they have come back.

For a good writer, for a trained and experienced writer, writing for varied niches isn’t as hard as it may seem in the beginning.

Journalism is a different ball game. Specialization matters in journalism because you are not just informing people of the latest happenings in your niche, sometimes directly and sometimes indirectly, you are also expressing opinion, and when you express opinion, you need to know lots of other stuff.

But when it comes to content writing for business websites, as long as you have the basic information, a style guide, and writing experience, quality content can be written.

My content writing process

Here is the process I follow when writing content for different niches:

Do background reading

This helps me set the tone. Different industries have different languages and different styles. They even have different concerns.

Though, sometimes the budget available for a particular content writing project doesn’t give enough scope for extensive reading, depending on how much payment I’m getting, reading is an essential part of the content writing process. Reading helps you understand how people write in the industry and how I can write better.

Understand the concerns of the end customers and clients

Content writing is basically for end customers and clients. If you are a web design company and if I’m writing for you, I’m writing for your clients. They should be able to understand how they will benefit if they hire your web design services.

Similarly, if you are a jewelry seller and I write for you, I will write keeping in mind the needs and desires of your customers who will buy jewelry from you after reading your content.

Make a list of primary and secondary keywords

Keywords are not just for SEO. They also help you write for the target audience using the language the target audience prefers. When you have a list of primary and longtail keywords, it gives you an idea of what terms to focus on while writing content. Of course, using primary and secondary keywords is also good for your SEO.

Write the first draft of the first document

Since the first document sets the tone and also gives an idea to the client how I’m going to approach the project, a lot depends on the first document.

I prepare the first draft and send it to the client for approval. The client can suggest changes and I try to incorporate those changes as soon as possible so that the main project can be kickstarted.

After evaluating the first document, the client can also decide whether he or she would like to continue with me or explore other options.

Work on the remaining documents

While working on the first document I gather as much information as possible about the project. Once the client is happy and satisfied with the first document, I proceed with other documents.

Most of the clients prefer to get the documents as they are completed so that in case there is some problem, it can be sorted out. I also prefer this because then psychologically, I’m always on my toes and I don’t leave all the documents to the last couple of days.

Concluding remarks on my content writing process

Ultimately, it rests on the client whether he or she wants to work with me or not. Sometimes, I can quickly make out whether I myself want to work on a project or not and I communicate this to the client.

Fortunately, most of the serious clients (clients who convert and eagerly pay) have already gone through my samples. They have also gone through my website and my blog. They are convinced that I can write for them even if initially they think I need to educate myself about their business, which I obviously do.

How to Create the Content Your Audience Desires?

Create content your audience desires

Create content your audience desires

How many times have you found yourself without inspiration and feeling unsure whether the content you want to create is going to attract your audience? Everyone has moments when we run out of ideas. Moreover, you may already publish content constantly and still feel that you don’t have the results you expected. One explanation might be that you create your content based on your assumptions and not on clear research.

This article is going to help you make your audience “hungry” for your content. It doesn’t matter if you own a small or medium business. These strategies work in any scenario. You just need to listen to your audience and you will see how easy it is to create “craveable” content. So, let’s get started!

Create Content Your Audience Craves For

Do you know how to use your analytics?

Analytics are the best tools to tell you what your audience likes best and how they react to different posts. Social media analytics will tell you exactly what type of content was preferred the most by your audience. For instance, it is very easy to check which were the most appreciated posts on Facebook. Just go to the Insights feature and you will immediately see which posts had the highest engagement rates. If you want to become viral on Instagram, then you should consider creating a business account. Once you have set up your account, the analytics icon will tell you which were the top posts that were sorted on different criteria like impressions, engagement, reach, and so on.

What should you do next once you identify your top posts? Of course, you cannot copy them and post them again. Your audience will become disappointed if you do so, discovering that you lack inspiration and you have nothing new to tell them. Therefore, if you want to follow the positive pattern, you should ask yourself the following questions before you create the next posts:

  • What is the common topic among your top-rated posts?
  • What is the source of your top content? Is it coming from your blog or from a specific publication?
  • Is there a particular type of content performing much better than the others? For example, do the photos have bigger engagement rates than the videos?
  • Which were the most interesting comments your followers left on the popular posts?

Find what your audience thinks!

Your analytics tools might be great, but they don’t tell you everything. So, what better source there is to tell you how to create content your audience desires if you don’t ask them directly? There are many ways you can find your audience’s opinion. For example, you can publish a poll on your social media profile and ask your audience to vote the type of content they like the most. Based on the results, you can adjust your content strategy.

On the other hand, you can also ask open questions. These questions will give you a lot of ideas for new topics you can address in your next posts. Furthermore, you can email your subscribers periodically and ask them about the type of content they liked the most on your website. This is how you will show your audience how important they are for you and how much you value their opinion.

Learn from your competitors!

If you don’t have enough time to use analytics tools and create an entire content strategy for success, then you can have a look at what your competition is doing. You did it when you created your products, so why not do it also when it comes to your content? Your competition already puts a lot of efforts into creating shareable content for their products. So, who says that you cannot have a look as well? There are plenty of tools you can find online to help you have a sneak peek on your competition’s most engaging posts.

On the other hand, you can learn from other companies even if they are not your competition. You most probably have your idols. You can learn from their success stories and discover what is their strategy to keep their audience engaged. You can have a look at general ideas and patterns and then adapt them to your brand specifics.

The sky is no longer the limit

The internet is full of mediocre content. Your competition is also producing average content which doesn’t make their audience vibrate with every word they read. So, you need to do something more than them and adopt the skyscraper technique. You should try to get out of the ordinary and become known on the market with amazing content. How do you do it? It’s not that complicated!

First, you should find which is the most popular content. Once you have identified it, use that content to create a better version of it. If you know which is the topic that attracts your audience, then you can enhance your content with relevant keywords. Therefore, you increase your content’s visibility. Keywords will also help you identify even more popular content which you can then enhance and surprise your audience with useful and informative content.

Create marketing personas

Creating a marketing persona will help you identify exactly what your audience wants to receive from your side. You already know what type of products your audience wants to buy from you. So, now you need to find out how to make them follow your page and come back for more products and information. Without a marketing persona, you will only guess what your audience expects from you in terms of content. This might affect your inspiration as you might be creating content around the topics that you know best. A marketing persona, on the other hand, will help you get out of your comfort zone and create content that wows your audience.

If you really want to have success with your content, you need to separate yourself from the competition. They might be doing an excellent job. However, this doesn’t mean that you don’t have anything new to say. On the contrary, their ideas can be an excellent source of inspiration for you. Your content is an excellent tool which you can use to express your personality, humor, and ideas.

14 ways to make positive impact with your content writing

Making a positive impact with your content writing

Making a positive impact with your content writing

Every piece of content writing that you publish on your website or blog (or elsewhere) needs to make a positive impact.

Of course, whenever people think of publishing content their primary concern is improving their search engine rankings. Nothing wrong in that, but that shouldn’t be the only concern.

Remember that ultimately, people need to decide whether they want to do business with you are not.

How do they decide that?

When you can convince them.

To convince them, you need to make an impact.

Just because they are on your website doesn’t mean they’re going to buy from you. You have to address their concerns. You have to give them the right information.

When they read the information on your website, they should think, “Yes, these are the guys I want to work with, or buy from.”

The short-term approach is, you throw mud at the wall hoping that some of it will stick, and some of it does.

So, you indiscriminately publish content that gets you search engine traffic and then you hope some of the traffic will convert. Some of it converts. The majority of it doesn’t.

The long-term approach, which is more sustainable and more profitable, is to build an audience.

You build an audience when you make an emotional connection. People want to then come to your website regularly. They want to read or view what you publish. They want to share your content. They even want to save your content. They become loyal to your brand. When they need to buy what you sell, they buy it from you.

This is how you make a positive impact.

But how do you make this positive impact so that people become your regular readers, and begin to trust you, and begin to pay attention to what you have to say?

You can do these 14 things:

1. Always keep the interest of your readers in mind

Nobody wants to read your personal journal, unless they derive something out of it (inspiration, or some insight, or an example). People want to read something useful. Something that can help them. Something that can make their life better than it was before they started reading your blog post or article.

If you want to make a positive impact with your content writing, always write what interests your readers. Try to find what they want to know, and then tell them. This will keep them coming back to your website or blog.

2. Craft the title of your web page or blog post with care

This is a technical aspect of writing and publishing impactful content. Title is something that draws people to your link.

When they come across your web page or blog post title on search engines or on their social media timelines, they should immediately be able to know what you are offering. This means, your title should never be ambiguous.

For example, the title of this blog post tells you 14 ways to make a positive impact with your content writing. So, if you’ve been looking for something like this, you want to check it out immediately.

People have different opinions on how long your title should be, but it depends on exactly what you are trying to say. Two things are important when you are creating a title for your blog post or web page:

  • For SEO purpose, your title must be 50-65 characters, including spaces. This is because these are the number of characters (maximum 70) that Google shows when it shows your listing on search result pages and the rest it truncates.
  • People should be able to understand your title within a single glance. If they need to make an effort to make sense of your title, they’re going to get distracted and they may not read the rest of your blog post or web page.

3. Make your writing mobile friendly

Write shorter sentences. Divide complex sentences into smaller, multiple sentences.

It makes it easier to read and grasp on mobile screens.

The same holds for paragraphs. Write short paragraphs. Not more than two sentences per paragraph.

Again, this is less about the quality of your content writing and more about paying attention to technicalities, but you cannot hope to make a positive impact if people find it difficult to read your content and consequently, leave without reading it.

4. Organize text under headings

Headings make your writing scannable. One can understand the gist of your web page or blog post by simply running through the headings.

Headings are also good for SEO. Use your long tail keywords when writing your headings.

5. Write for people who have a shorter attention span

Don’t take it negatively. Life these days is full of distractions. As I’ve written above, lots of people access your content on their mobile phones.

While reading your content, they will get constant notifications. They might be traveling. They might be in the midst of a conversation. They might be waiting for their doctor’s appointment.

The thing is, the amount of attention is limited these days whether people read your content on their computers and laptops, or on their mobile devices.

Make this assumption when you are writing content.

You don’t have to lower your writing quality. There is no need to dumbify your text.

As mentioned above, use simpler sentences. Use direct language. Stick to the point.

6. Convey your important point as soon as possible

Since the attention span is limited these days, there is no use beating around the bush. You don’t need to build up a narrative unless you are creating an interesting story.

By the time people are through with your first paragraph, they should know what you’re trying to communicate through your content writing and what they are going to achieve after they have read your blog post or article.

In terms of a business website, suppose you want to sell an e-book. As soon as people come to your website, people should know what information is contained in the e-book and you are selling it, and not offering it for free. These points must be made clear in the beginning preferably, in the first sentence itself.

7. Do keyword research to use the right language

When I say keyword research I don’t mean you need to stuff your writing with your keywords to improve your SEO.

Yes, you need to use your keywords strategically, but if you know the right keywords to focus on, it improves your language and the way you convey what you need to convey.

8. Back up your claim with data from credible sources

Data is very reassuring. If you tell someone that 72% B2C content marketers attribute their marketing success to the quality of their content, your readers will find it easier to believe you if you let them know that you have taken this statistic from Content Marketing Institute.

If you mention in your blog post that by 2021 content marketing will be a $400 billion industry it’s better to let your readers know that you are getting this number from Forbes.

9. Don’t underestimate the visual aspect of writing content for business marketing

Just because I am writing about content writing, it doesn’t mean we should overlook the importance of incorporating visuals into your overall message. Visuals are highly effective.

Visuals not only help you present your ideas attractively (if you are using graphs and pie charts), they also provide a brief relief to people. When they are reading text, and suddenly they come across a visual, it distracts them for a few seconds and they need to refocus. This helps them focus better.

Make sure that the images and graphics that you use are relevant to your current topic.

10. Write in a conversational style

This may sound like a clichéd (oft repeated) piece of advice, but it is very easy to end up ignoring it when you are in the thick of your creative things.

Write the way you talk.

It doesn’t mean if you talk in monosyllables you also write in monosyllables, but make your writing conversational. Whenever possible, use first person.

When you’re writing for a business, especially when you are writing for your business blog, try to use “you” and “I” instead of “you” and “we” unless there is reason to use “we”.

A good thing about writing in a conversational style is that you will avoid using big sentences and bigger paragraphs. Usually when we talk, we use precise sentences. Also, we don’t use complicated words when we talk.

This makes your writing easier to read and instills in it an easy flow.

11. Empathize with your readers when writing content

Convey it to your readers that you can understand or you can relate to what problems and issues they are going through.

Suppose you’re writing a blog post about an SEO tool you have just developed.

Talk about the problems people may have faced while using other SEO tools. Tell them that you understand the importance of improving their SEO and how their business depends on better search engine rankings. Concur with them that they face tough competition and they need a convincing tool to improve their SEO.

12. Know your readers properly

It is also called defining an ideal persona. This will tell you whom you are writing your content for.

13. Clearly define the propose of your current blog post or article

Of course the long term propose is that you want to engage, and then consequently, build a loyal following of readers/visitors who repeatedly visit your website or blog and takes your word seriously.

The short term propose could be a mix of

  • Educating your readers about a particular topic concerning your business.
  • Publishing content people would like to share.
  • Increase information wealth of your website or blog.
  • Getting more subscribers for your newsletter.
  • Improving your search engine rankings for a particular search term.

14. Use real-world examples

Want to show how your SEO tool actually helps entrepreneurs improve their search engine rankings?

Talk about a real-world example. Tell about a real business. Capture screenshots of current rankings of that business and publish them. If possible, mention the link of the website. Try to get a quote from the owner, or the person who used your SEO tool to improve the SEO of the website.

Why it is important to make a positive impact with your content writing?

Sustainable business is all about building relationships. It is not about tricking people into coming to your website and then leaving it up to them whether they want to do business with you or not.

It is very easy to trick people into coming to your website. If you can remember, they used to have banner ads with a monkey running left and right and you were asked to click the moving monkey with precision, making you believe that it was some sort of game. All it did was, take you to the advertiser’s website. On the website, something totally unrelated was being sold and whatever was being sold had nothing to do with a moving monkey or not even with a game.

Although these days most of the businesses don’t go to that extreme, still, one way or the other, they’re playing the monkey trick on the visitors by tricking them into visiting the website.

It’s all about numbers. If you have lots of money to publish tons of junk content just to draw traffic from search engines and social media websites, some of the traffic may convert. If one visitor converts out of every 1000 visitors, then maybe bringing 1,000,000 visitors to your website can get you 1000 customers. This is the logic used by spammers.

Can you really get 1,000,000 visitors to your website? On an ongoing basis?

On the other hand, if you publish impactful content, out of those 1000 visitors, maybe 50 or 100 people will convert, or even more. This is a much better conversion rate. Also, more sustainable and repeatedly doable.

This is because when people find quality content on your website they trust you.

Writing that is meant to make a positive impact also draws targeted, focused traffic to your website or blog. For example, people who come to my website or my blog either need a content writer or they want to read about content writing.

Although video marketing is also content marketing, since I’m a writer and I don’t provide video marketing services (at least not a dedicated service), I don’t aim to draw traffic for this keyword (or any other that does not involve content writing vis-à-vis content marketing). This saves me lots of effort, lots of time, it also improves my conversion rate. People know what they are getting when they come to my website or blog.

So, to make an impact with your content writing, focus on your core topics, focus on the needs of your readers, and even if you publish fewer blog posts and articles, only publish relevant, meaningful and useful content.