Tag Archives: Content Writing Service

Why you should pay for good quality content writing

Why it’s worth it to pay a good content writer for quality content writing

As rightly explained in this blog post, your content is long-term investment.

It is going to be there all the time.

If you’re serious about your business, if you’re confident about your proposition, if you know that you are providing value for money, it needs to show through your content.

Frankly, everybody can write.

But when you’re writing for a business website, it is less about writing and more about communicating, and communicating convincingly.

When you work with an experienced content writer like me, the writer brings along the entire package of experience, knowledge and ability.

When you are writing for a business website or even an email marketing campaign, it isn’t just about writing. Even an 8th grader can writer.

It’s those sentences. Those pauses. Using right words at right places. Knowing when to use shorter sentences and when to use longer explanations. The call to action words.

There are scores of things that you use when you are writing for a business website to make the right impact.

You cannot immediately learn these things and then start writing. You acquire them through years of practice and writing for real businesses.

The above blog post lists the following reasons why it is worth it to pay to an experienced content writer for quality content writing:

Good content generates business on an ongoing basis: As explained above, quality content is a long-term investment. It goes on generating business for you. If it is written well, for years it will draw customers and clients to you. You pay for it just once but it gives you repeat business.
You get well-researched content: Research is essential to quality writing. Whenever you make claims in your writing, you need to back those claims with credible data and research. You have to quote your sources, and those sources themselves must be credible. An experienced content writer is used to the rigors of writing high-quality, research-based content.
Quality content conveys personality: People should be able to recognise your content by its quality. A capable and experienced content writer knows how to adapt to your personality, or the characteristic of your brand and then write content accordingly. Without personality, your content will be unable to engage and draw audience to your website.
SEO (search engine optimization): SEO is and the way it used to be. There was a time when you could use some keywords and search terms by splattering them here and there and you could improve your SEO, this no longer works. SEO these days depends on the quality of your content, its relevance, and the purpose it solves. Only a good content writer can deliver content that gives you lasting SEO benefits.
You get a higher conversion rate: Ultimately, the only thing that matters is conversion – how many people become your paying customers and clients. There is no use improving your search engine rankings if you don’t improve business. Only an experienced content writer can achieve this for you.
Sounding like a human: Most of the cheaper content writers seem like machines. The use poor grammar. The use half-baked sentences. They simply use key words here and there thinking that it will improve your search engine rankings. They don’t communicate. They don’t convey your passion. They don’t talk to your audience. They don’t engage in conversations.

These days I don’t argue much with people who tell me that they can get cheaper content writers.

Well, maybe this is a business model and maybe it even works for them.

But if you’re looking for quality content writing, you must know that it comes at a price because the person who is writing that content does it for a living.

Does quality content writing worth paying for? Definitely.

10 Reasons You Need to Hire a Content Writing Service for Your Small Business

Why is effective content writing important for your small business?

Despite the fact that everybody wants well-written content for his or her website, very few give a serious thought to its effectiveness. Very subtle things in your content writing can motivate people to do business with you, or send them away to one of your competitors.

What makes people do business with you after coming to your website? It’s your content. If your content writing cannot convince your visitors, they’re not going to do business with you.

A small business does not have a brand presence like a big business. All you have is, your ability to convince people.

This is why, it is very important that your website has engaging content that informs people, educates them and eventually, convinces them into doing business with you.

You need to convince people, and you need to be in front of them all the time.

If you haven’t been living in a cave, you must have noticed that people these days spend more time on social networking websites. They exchange views. They post updates on what they are buying and what they are eating. They share opinions with each other. They access timely information. Even when they are interacting with companies and businesses, they prefer to do so using social platforms.

Most of the news these days comes to you from Facebook, Twitter and LinkedIn.

But timelines move fast. If you post something on Facebook, let’s say, within seconds your Facebook contacts may miss your update because lots of people are updating their timelines with great speed. So, you need to post regularly.

But then, nobody wants to incessantly see your promotional offers. They’re either going to block you, or mute your updates. People have also developed ad blindness.

People are looking for valuable content. People want something that can inform them, update them, make them more knowledgeable, help them improve their lives, enrich their lives, or generally entertain them. They don’t want to know about your latest menu unless they want food. They don’t want to know about the shoes you are selling in your shop unless they want to buy shoes.

People want to know about your business only when they actually need your business.

The paradox is, at the time of need, they forget that you can give what they want. Despite being in your contacts list, they end up buying a product or a service for someone else because it slips out of their mind that you offer the very same product or service.

It’s like people in my contacts list are looking for a content writing service and they don’t realize that I provide such a service.

This is where a professional content writing service can help your small business. It can help you publish highly engaging content that doesn’t put off people but at the same time, keeps them informed.

Read The importance of content writing for small business.

As a small business, you can improve your SEO with the help of a content writing service

It makes more sense these days to improve your SEO by hiring a content writing service rather than hiring a plain old SEO service. In fact, most of the genuine SEO services these days improve your rankings through high-quality, engaging content.

With every new ranking algorithm update Google is giving more importance to quality content. Long gone are the days when putting your keywords here and there and getting a few backlinks could get you good search engine rankings.

Of course, keywords and backlinks still matter, and they matter a lot, but eventually, it’s the quality of your content that decides your rankings.

There are 3 attributes that Google these days considers in order to rank your content:

The quality of your content
The frequency with which you publish new content and update existing content
The formatting and keyword arrangement of your content

Again, quality backlinks matter and you cannot get good search engine rankings without quality backlinks. But backlinks won’t help you if you don’t regularly publish quality content.

If you can devote enough time writing high quality content on an ongoing basis, then good for you. But if you want to focus on your primary small business and let a professional content writing service handle your content, it is always better to hire an agency.

Engaging content can improve your website conversion rate

Better search engine rankings are of no use if your content doesn’t convert well. Your content should be able to reduce your bounce rate. This can only happen with professional writing.

As I have mentioned above, your text should be able to convince people into doing business with you. It should be reassuring. The language should be friendly and conversational. People should be able to trust you. The tone should be casual but professional. No grammatical errors and spelling mistakes. The writing should be genuine. It should neither be very long nor very short. It should be precise. It should make an impact.

If you are a seasoned, talented writer, great! If you have a knack for publishing great content on an ongoing basis, good for you.

Otherwise, hire a content writing service for your small business.

Now we finally come to 10 reasons why your small business should hire a content writing service rather than hiring an in-house team of writers.

1. A content writing service can help your small business bring marketing costs down, drastically

Are you spending lots of money on advertising and marketing? What about PPC campaigns like AdWords?

Although conventional advertising cannot be completely discounted, it comes with its own set of cons.

First of all, for a small business it can be very expensive. Just imagine, if you are using AdWords, or Facebook advertising, or LinkedIn advertising, you are paying for every click.

You can never be sure whether people who actually want to do business with you are clicking your ads, or all sorts of people.

On the other hand, if you create a presence for yourself through the strength of your content people recognize you for the value you provide. You create a presence on various channels and when people click your links, you are not paying for every click.

With targeted content writing you also improve your search engine rankings. Your small business links begin to appear in search results and you don’t have to pay for every click.

When people are using search engines, they pay less attention to advertisements and paid links, and more attention to links that appear naturally and organically, on the strength of their worthiness.

Wondering how qualified content writing drastically brings down your advertising and marketing costs? I will give you an example using my own current blog writing rates.

Currently I charge $25 for a blog post. Every week you want me to write 3 blog posts for you.

So, every month you are spending $300 on 12 highly optimized and engaging blog posts that are continuously improving your search engine rankings.

Due to your blog posts that are regularly published you begin to create a presence on social media too. People start coming to your website without clicking your PPC campaigns. You begin to generate free traffic.

Have you ever noticed your conversion rate? How much do you spend per conversion? How much are you spending every month on your PPC campaigns?

In your PPC campaign your cost will increase as your traffic increases.

With content marketing, your cost remains the same while your traffic increases. Suddenly, even if a single blog post sends you 10,000 visitors everyday, aside from that measly $25 that you paid me, you’re not going to spend anything else.

2. You get high-quality, engaging content non-stop

If you want to switch to content marketing from conventional advertising and marketing, you need to publish high-quality content non-stop.

This is because everybody is publishing high-quality content. All your small business competitors.

Sometimes, even those who are not directly your competitors, might be publishing content that can take traffic away from your website.

This is why you need to cover all your bases with all possible case scenarios, and do it on an ongoing basis.

Only a professional content writing service can provide you professional quality content week after week, month after month, without mitigating the overall quality.

When you hire a content writing service for your small business, can focus on your business rather than worrying about access to good quality content.

3. You don’t need to hire people and give them employment benefits

Hiring an in-house team of content writers can be expensive. You will have to provide them all the employment benefits you are bound to provide by the law of the land.

If you hire a content writing service you are not bound by such laws. You don’t have to pay for anything else.

4. You don’t need to get into legal troubles in case you need to fire your content writing team

The success of your content marketing efforts depends on the quality of your content and if your content writing team cannot provide you quality content that is engaging and effective, and also search engine optimized, you are wasting your small business resources.

You have no choice but to fire your content writing team so that you can try out other content writers. This can get you into legal troubles. You can’t just fire people. Small businesses are more vulnerable to such cases.

On the other hand, if you hire an outside content writing service, there are no such obligations. Don’t like the work? No sweat. Just switch your content writing service. It’s as simple as that.

5. You save on precious office resources

Office resources can cost you money. With your employees you will have to provide them both hardware and software. They will also take up your office space. There will be wear-and-tear. They will be using your stationery, electricity, heating or air-conditioning and furniture. They will be using your telephone and Internet connection. Basically, they will be using all your office resources.

A separate content writing service will be placed somewhere else and people working over there will be using their own resources.

6. You spend money on just content writing

This point is just an extension of the points above. When you hire a content writing service for your small business, you are just paying for content writing and nothing else. Isn’t it wonderful?

7. You don’t need to monitor the activities of your content writing team

Monitoring your employees can be a big problem. How are they spending time in your office? Are they checking their personal emails? Are they wasting their time on Facebook and Twitter? Are they seeking out new employment opportunities using your Internet connection, computers and laptops? Are they distracting or harassing other employees?

There can be scores of such things you will need to monitor if you hire an in-house team of content writers.

With an outside agency, there are no such headaches. All you are bothered about is whether you are getting your quality content on a regular basis or not.

8. You can easily change your content writing service if you are not satisfied

Changing a content writing service is very easy. All you have to do is, stop paying and then contact another agency. Unless you have signed a legal document that strongly binds your small business to your current content writing agency, there is nothing to hold you back.

9. Quality control is not your headache

For a successful content marketing strategy, there should be no compromise on quality. Even if you don’t have a well-defined content marketing strategy and you need a content writing service to improve your SEO, quality is non-negotiable.

Read What is quality content and how does Google recognize it?

A professional content writing service like Credible Content has an inbuilt mechanism to ensure quality. I make sure that

Your content is well-written, factual and without errors.
Your content is optimized for the selected keywords.
There exists no plagiarism and duplicated information.
Your content is engaging, conversational and topical.

If I don’t provide you quality content, you will no longer like to work with me. It is as simple as that. So, I have to ensure quality.

10. You have easy access to subject matter experts

Sometimes you need subject matter experts – people who really know their stuff – to write expert-level content.

Being an established content writing service, I am in touch with writers from various fields of expertise almost from all over the world.

Even if right now I don’t have a writer specifically for your needs (it rarely happens) I can arrange such a writer.

On your own, getting a good writer as well as a subject matter expert would be a great problem.

Successful content writing is personality-based, to be frank. Only an experienced content writer can get under your skin and then directly address your audience. Your content writer should be able to empathize with your customers and clients because they are the targets. You’re not getting content for your website or blog to make yourself happy; you want to make your prospective customers and clients happy.

If you can do it on your own and write engaging content for your small business, well and good, otherwise, I suggest that you hire a professional and experienced content writing service to carry out your SEO and marketing campaign.

5 reasons you need to hire a content writing service

You don’t want to depend on a single content writer: The best reason people go for a content writing service is that the quality of content is always assured. Your content does not depend on a particular content writer, it depends on the service that provides you the content. It isn’t your headache who writes the content. What matters to you is the quality is consistent and your deadline is maintained. This becomes very easy if you obtain your content through a content writing service.
You want to optimize your budget: When you hire a content writing service, you pay just for the content and nothing else. This is not the case when you hire someone full time. When you hire an in-house employee you need to accrue all the associated costs. You will be paying the employment agency. You will have to conduct multiple interviews. Along with the monthly pay you’ll also need to pay the benefits that are normally paid to an employee. You will also need to invest in the extra infrastructure needed by the content writer.
You prefer a lean workforce: Maybe you’re working from your basement, or whatever, you don’t want many people in your office and you are fine with people submitting their work from remote locations. Internet these days makes it very easy to collaborate with multiple people no matter where they are (provided they have a decent Internet connection). You don’t want people turning up every morning at your workplace especially when they’re going to work intermittently.
You are looking for scalable service: Ideally, content marketing should be an ongoing affair, but we don’t live in an ideal world. Sometimes you scale down your requirements, and sometimes you scale them up. When you hire someone in-house, you have to incur a fixed expense no matter how much content you are getting written. This is not a problem if you hire a content writing service and in fact this is one of the most attractive reasons to work with such an agency rather than hiring someone full-time. Just need a couple of articles a particular week? No problem. Get those couple of articles and pay for them and you’re done. Suddenly you require 10 articles on a particular week? Again, no problem. Get those 10 articles and pay for them and then go on with your work with no sense of commitment.
Avail professionally written content from day one: When you hire someone in-house you need to give some time to that person – maybe more than a month – to get acquainted with what sort of content your business requires. And all this while you are paying this person. On the other hand, it is expected of a content writing service that the content is going to be top-notch from the word go or you don’t pay. There is no reason to bother about how trained or untrained the content writer on the other side is. A professional content writing service (provided you have done enough research to find the right one for your business) normally has writers with massive experience writing for different industries and niches. They are adept at creating content for search engines as well as human readers and by the time they submit the first article or the first blog post, they have already done decent research of your industry.

Some quick reasons why you should not hire a content writing service

You are more comfortable working with people face-to-face
You seek immediate response
You have enough budget to accommodate new staff
You don’t mind paying people even when they have no work to do
You are fine with getting stuck with a single content writer whether he or she delivers or not
Quality isn’t something you’re crazy about

Why I charge the way I do for my content writing services

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Content writing services come at different rates. Not that my rates are higher compared to experienced and professional content writers, but sometimes some clients do ask why they should pay me my rates when they can get similar content at much less? This is a valid question to be frank because even I would pay less were I in their position and so initially it would be difficult for me to justify my rates for my content writing services.

But then there is a reason I get paid what I charge and most of my clients see the value in them and hence pay for my content writing services. This is not one of those “why hire me” blog posts, I’m just going to help you come up with some questions when you’re thinking of partnering with a person who is ready to work for a lot less than what I charge. Here are the questions:

Does your content writer have a website?

No, this is not a rhetorical question, it actually makes a big difference. I’m not asking this because I have a website to promote my content writing services. Of course you may find good writers on one of those freelancers websites or the rapidly coming up “virtual assistants” websites, but when they promote their services from such places, they don’t have a stake. Take for instance my website, I started it in 2004, and ever since then it must have gone through at least 20 changes in terms of design and 100s of ongoing changes in terms of content.

It means I take my business and my online presence pretty seriously and invest lots of time trying to maintain a credible presence. Again, how does it matter how much credibility I enjoy if you can easily get cheaper content from a person who has no visible and verifiable credibility?

If you’re okay with a person who can vanish any day while you are in the midst of a hectic strategy transformation then by all means, go with that person. If you are fine with a person who has no stake and who can afford to be erratic with his or her services, then of course, you should opt for that person.

But if you’re really serious about promoting your business through effective content writing then you must collaborate with a person you can totally rely upon. A person who has a well-established business website. A person who provides services like a business, and not like someone who doesn’t even want to invest in a measly website in order to promote his or her services. When you run your own business from your own website, it shows you have confidence and you know that you can deliver.

Does your content writer have a presence on the Internet?

Again, it might not matter to you but to many businesses it does. For reliable services you need reliable people. People who have created some presence. When it comes to having a presence on the Internet

I publish multiple blogs and especially my content writing blog
I have a vibrant presence on Twitter and Facebook (it might matter, and it might not matter, differs from person to person)
Search for “amrit hallan” on Google.com or any other major search engine and you will find zillions of pages referring to my work and content that I have written for various websites

Why does it matter to have a presence when all you have to do is write content? If you have a serious content writing requirement, then you need a serious and reliable content writer. You need a content writer that can be traced and tracked all the time and not just at a particular place but at multiple places. When you have an online presence that is reflected through various websites it means you are exposing yourself to scrutiny.

So why do you think most of the low-charging content writers don’t have a decent online presence to boast of?

Simply because, it takes effort. It’s not a joke to submit 100s of articles to various websites and blogs without getting paid. It is not easy to publish quality blog posts just to maintain a presence. You need focus, you need to work hard, you need to value your work, and you need to see the value of your effort. The low-charging content writers cannot simply afford to put in so much time and effort. They don’t develop their skills because most of the time they are making up for the low amount they are charging. You are constantly getting low-quality content and you don’t even realize it, because somehow they convince you that all that matters is good search engine rankings. They either don’t know or they don’t convey to you that more than the search engine traffic what you need is a higher conversion rate and this can only be achieved by high-quality content.

So how come they are able to charge so less?

By drudgery, literally. They work really hard, in fact so hard that it is very difficult for them to produce quality content. Since they are charging so little, they have to make up some way, especially when the cost of living is not exactly as low as it used to be a few years ago. They don’t have time to improve themselves and they don’t have time to be innovative and creative. If you have enough time and patience just go through 4-5 of their articles and you will notice a stark similarity with just a few words changed here and there. They have mastered 20 odd expressions and they keep repeating them throughout the copy.

Why you’re not overpaying when working with me?

You get quality content, of course. Since I have already charged you whatever I feel comfortable with, I have the luxury to spend ample amount of time on your work and let my creativity flow. I’m not measly about how many words I should use and how much time I have got. I bring with myself years of experience. I don’t have to worry about how to complete your work quickly so that I can move on to the next document (although this doesn’t mean I needlessly spend time on individual documents). Besides, since I am a business person myself, I prepare your content – whether I do it myself or through various writers – keeping your business needs in mind. My extensive experience affords me with sufficient insight into how your audience is going to react to the content I’m providing you.

I don’t give you content just to please you and get money from you, I give you content that can take your business forward. Sometimes you won’t agree with me; I will try my best to explain to you why my approach is good for your business.

Hiring a website content writing service

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Hiring a website content writing service is one of the most critical decisions you ever make for your online business. It’s basically your content that gets — whether through search engines, directly, or through social media and networking websites — traffic to your website, and it’s your content that converts your visitors into paying customers and clients.

Rather than hiring full-time in-house content writers, most small and medium businesses prefer to hire a website content writing service because (read why you should outsource to a content writing service), aside from saving on time and effort, they can also avail world-class writers from across the globe without going through the pain of finding them, and then training them.

The Internet is a great tool, a gargantuan advantage. Just log on and you can find writing talent from every possible nook and corner of the world. This is also a disadvantage. Unlike in the brick-and-mortar business it takes less effort to get onto the Internet and start a business. No, I’m not saying it’s easier to do business on the Internet, just easier to start a business. Nonetheless, there are many businesses that somehow manage to get the initial push and somehow you happen to stumble upon them and end up doing business with them. But do they deliver? Only time, and their performance, can tell. The thing is, they might just be testing the waters, or playing around with a new “work from home” idea just in case it works, but you are into serious business. You have invested your sweat, money and talent into your business and a lot is at stake. You are not playing around with some idea or “this Internet thing”. You want real results.

That’s why it’s very important to hire your website content writing service with great care. But if you have never worked before with this service, how can you decide, how do you know doing business with this company can be a safe bet?

What to look for before hiring a content writing service

For how long has your content writing service been in the business: You can easily find the age of the domain. Check out their blog archives (they have a blog, right?). Go through their online portfolio. If possible, check out their client websites and see how old the content over there is.
How does the website look: Most of the established content writing services have well-designed websites. By well-designed I don’t mean they should have won awards for best layout and design, you can just feel it. If they take their business seriously, they should also take their website seriously, because they are supposed to be getting good business from the website.
Does your website content writing service have a social media presence: This is not necessary but a service that’s active on the social media has a reputation to maintain. It takes lots of effort to build a brand on social media and networking websites. If they take their social media seriously, there is a great chance that they take their business seriously too.
Do they have a blog: Now this is a must for a content writing service. Just imagine a service that offers blog content to you and does not publish a good-quality blog. A blog is not just a great communication and SEO tool it also manifests an open, progressive mentality. It shows you put in effort to regularly talk to your visitors and share with them your thoughts.
What’s their quality of writing: This should logically be the first thing to consider.
How many websites link back to your content writing service: Back links are not only good for SEO, they are also an indication of good quality. If their website enjoys lots of back links from other websites and blogs it means people like what they have on their website and also what they have been doing.
What sort of testimonials do they have: Remember that many websites have testimonials that don’t seem real so you need to take testimonials with a pinch of salt, but reputed testimonials do matter. Be wary of testimonials not accompanies by website links. If they display big brand names and they themselves are not a very well-known name feel free to ask for direct links where their content can be seen.

Do you have your own consideration for hiring a competent content writing service? If yes, please share it in the comment section.