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Everything you need to know about writing

Often the problem is not with outsourcing

July 11, 2014
By Amrit Hallan
Business Development

I was just going through a rant in an email newsletter about why businesses, especially small businesses, shouldn’t outsource and why it makes sense hiring people in-house. On the surface…

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Well, I have never said that Content Is King

February 26, 2014
By Amrit Hallan
Content Strategy

I’m not writing this to dispute anybody’s claim whether content is king or not because it is just a way of telling someone how important it is. I may have…

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How to find your content writing voice

February 21, 2014
By Amrit Hallan
Copywriting and Content Writing Tips

It isn’t just about website content, no matter what you are writing, you need to have a unique “voice”. What might that be? It is sort of a signature tune….

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Are you still creating content for machines

February 18, 2014
By Amrit Hallan
Content Writing

Creating content for machines shouldn’t be taken literally – it simply means that creating content to improve your search engine rankings rather than making it more effective for your human…

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The difference between long form and short form content

February 10, 2014
By Amrit Hallan
Content Strategy

Long form vs. short form content Long form content is generally more than 2500 words and short form content is around 800-1000 words. Long form content is descriptive, authoritative and…

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