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Everything you need to know about writing

How do you define “Effective Content” for your business?

October 25, 2013
By Amrit Hallan
Content Strategy

The most important attribute that makes your content effective is the purpose that it solves – what do your visitors gain through your content? Does it solve some clearly defined purpose? Can it engage your audience?

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Using Google analytics to know how effective is your content

May 28, 2012
By Amrit Hallan
Content Writing

If a particular blog post or article is popular it doesn’t necessarily mean that the content on that page or blog post is effective. A quick glance over your Google analytics reports can tell you how effective actually your content is. You just have to see the appropriate sections.

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