How to use hashtags as content marketing tools
Hashtags are everywhere these days. People use them on Twitter, Google Plus, Instagram, Pinterest, YouTube and any other website where content is promoted using keywords and tags. You can use…
After content marketing, definitely focus on networking
I was just reading this blog post on how Facebook threatened to shut down a business due to a simple misunderstanding. I don’t have complete information on the issue and…
Creating content for Twitter and Facebook
Creating content for Twitter and Facebook means creating bridges between you profiles over there and your primary content on your blog or website. Most companies use Twitter and Facebook to disseminate their content but there is a lot more to it. You create content for Twitter and Facebook to initiate interactions and exchanges between you and your customers/clients. It must be used to expand your circle of influence.
Managing Your Social Network: Dos and Don’ts
This is a guest post from Carrie Oakley. Social profiles are more the norm than the anomaly today; most people have more than one because they don’t want to miss…
The connection between content, strategy and social media
There is a direct relation between content, strategy and your social media presence. All three are driving each other to give you optimal results provided you can create a harmonious relationship between them. Content strategy comes first because this is the foundation of your online presence. Without a content strategy you create a directionless content and this creates a blurry social media presence for you, for your business and for your brand. Once you have a strategy in place you have a solid grounding underneath.
Your well-defined content gives you a recognizable presence on social media. People recognize you by the thoughts you share through your content. Since consistency is a must therefore a need for strategic publishing.