How do I decide what to write for a particular business or industry?
There are 2 ways. If I am working as a content consultant AND content writer for a client, I come up with my own suggestions regarding what sort of content…
Writing content in the age of social media
Frankly whenever I write about social media deep inside my heart I know that I’m actually talking about social networking. You see, social media would be something like YouTube or…
Content matters at every layer of your marketing funnel
Most of the people think that content matters only till people have reached your website. Once they are there, they are simply going to stay or go away if they…
What’s better, owned content or sponsored content?
First let’s understand the difference between owned content and sponsored content. Owned content is the content that you produce, write or get written on your own and then publish it…
Why 86% of B2B marketers use content marketing?
In an annual study by the Content Marketing Institute titled “2015 B2B Content Marketing Benchmarks, Budgets and Trends” 86% B2B marketers are using content marketing to promote their businesses. The…