What’s better, owned content or sponsored content?
First let’s understand the difference between owned content and sponsored content. Owned content is the content that you produce, write or get written on your own and then publish it…
Why 86% of B2B marketers use content marketing?
In an annual study by the Content Marketing Institute titled “2015 B2B Content Marketing Benchmarks, Budgets and Trends” 86% B2B marketers are using content marketing to promote their businesses. The…
Does keyword-rich content help you improve your SEO?
“SEO content” is still a buzzword among content writers and content creators. What does it exactly mean? Ideally it means your content should help you improve your search engine rankings…
Publishing from my mobile phone
In order to post more frequently, and also comparatively shorter blog posts I’ve installed the WordPress app on my mobile phone. It will deter me from going in and on…
Optimizing your content for search engines? Where do you draw the line?
The world was recently shocked at Robin Williams’ sudden death. As the news spread over the web everybody was searching for it. People wanted to know more about the actor,…