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Everything you need to know about writing

How to find the killer content writer for your website or blog

July 23, 2014
By Amrit Hallan
Content Marketing

Once you have decided to create quality content for your website or blog it is very important that you find a killer content writer for the job. I know I’m…

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Well, I have never said that Content Is King

February 26, 2014
By Amrit Hallan
Content Strategy

I’m not writing this to dispute anybody’s claim whether content is king or not because it is just a way of telling someone how important it is. I may have…

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The difference between long form and short form content

February 10, 2014
By Amrit Hallan
Content Strategy

Long form vs. short form content Long form content is generally more than 2500 words and short form content is around 800-1000 words. Long form content is descriptive, authoritative and…

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Content marketing and a tropical fruit tree

November 11, 2013
By Amrit Hallan
Content Marketing

Why do you create content for your website? If you take your content seriously then you must be publishing articles and blog posts regularly. “Regularly” can be everyday, a few…

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How do you define “Effective Content” for your business?

October 25, 2013
By Amrit Hallan
Content Strategy

The most important attribute that makes your content effective is the purpose that it solves – what do your visitors gain through your content? Does it solve some clearly defined purpose? Can it engage your audience?

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