How much content does your customer need to read before doing business with you

August 24, 2011
By Amrit Hallan
Content Strategy

You should devise your content strategy after carefully observing the dynamics of your visitors, in practical as well as hypothetical sense. Does your product or service require your prospective customers and clients to be formally educated before they purchase it? Are you selling a well-known brand or a lesser-known brand? Do your prospective customers or clients need to be thoroughly convinced before they even think of doing business with you? All these factors must be taken into account to decide how much content your website actually requires in order to improve your conversion rate.

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Content that is not optimized does not add value to your marketing

August 19, 2011
By Amrit Hallan
Content Marketing

For an effective content marketing strategy it is very crucial that you optimize your content both for search engines and social media websites. Simply publishing great and relevant content doesn’t help you much unless people are made aware of your content. They must visit your website and consume your content and only then your content marketing efforts will reap fruits.

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Writing content for B2B websites

August 9, 2011
By Amrit Hallan
Content Marketing

B2B content writing is a more specialized field where you have to spend considerable amount of time learning the nuances and expressions of that particular business. Most of the managers and decision makers are experts in their fields and they are totally comfortable with the jargon and definitions used in the content of the B2B website. You don’t want to sound like a layperson when you’re writing content for a B2B website.

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Creating productive content

July 28, 2011
By Amrit Hallan
Content Marketing

Rather than getting into a content generation binge (unless you have a big team of highly talented and focused content writers) you should focus on creating effective and productive content for your website or blog. Remember that the primary purpose of publishing content on your website is to keep your visitors well-informed, educated and engaged so that when they really want something that you have to offer, they remember that you offer it and you offer it well.

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