How to disseminate your content

So you have generated killer content as a part of your overall content marketing strategy; now is the time to disseminate it so that it easily reaches your target audience. This can be achieved using various online channels easily available to you. Some of those content distribution and dissemination channels are discussed in this blog post.

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The effectiveness of content marketing can be measured in terms of before and after

Since it is not straightforward how to measure the success of your content marketing strategy you can evaluate your before and after bottom-line situation. So suppose your revenue was $x before the implementation of your content marketing strategy is it now $x+$n where n can be any positive number? If this seems like a very vague measure you can think in terms of getting more traffic to your website keeping other factors constant. Are you getting more traffic after implementing your content marketing strategy?  This can give you an indication of how successful your campaign has been so far.

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Why your business needs a content marketing strategy

Every business that aspires to leverage the potential of content marketing needs a well-defined strategy in order to produce and promote targeted content. Content marketing strategy involves thoroughly understanding what your audience wants and then provided on a regular basis. You also need to identify places where you can promote your content. It is a well-orchestrated marketing activity that can give you high returns at significantly lower costs. Once in place your content goes on bringing you more and more business.

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