Category Archives: Copywriting and Content Writing Tips

How to write like the best writers in your field?

How to be the best writer in your field

How to be the best writer in your field

Writing these days is all pervasive. You are writing blog posts. You are writing social media updates. You are writing text messages and emails. You are writing proposals if you do business.

There are many people who cock a snook at the concept of writing well, writing well still matters. It can tarnish your reputation if there are too many typos, spelling mistakes and grammar mistakes in your writing. But, when we talk of writing like the best writers in your field, I assume you already write without typos, spelling mistakes, and grammar mistakes.

What do writers due to be the best in their field?

There is one common trait that I have found in the writers who are the best in their field: they are consistent. They are constantly writing and publishing.

“Show up every time and don’t wait for your muse to show up,” advise many established writers.

They always have great ideas to write about. Other than this, here are some traits that you can develop to become the best writer in your field.

Have a unique style

Among us there is always this tendency to write like our favorite authors. I used to write like Charles Dickens, and then Salman Rushdie. Even when I wrote content, I emulated my favorite authors. This drew applause from some clients, but most were disenchanted and wanted me to write something simpler for the audience.

Gradually I discarded the styles of other writers and started writing in my own style. I can’t claim to have a style that makes people recognize my writing without reading my name, but at least I write the way I want to write rather than following someone else’s style.

Understand your audience

You become the best in your field when you gain recognition, and you gain recognition only when you deliver what people want.

Before writing a blog post or web page carefully consider what your audience wants.

For example, my content writing and copywriting blog attracts two types of audience: people who want to improve their writing and potential clients who want to feel reassured that I know my stuff. Therefore, I’m constantly writing for these two categories.

Use simple language when writing

Simple writing doesn’t mean you write unimaginatively. Juggle with words. Get creative with sentences. But not at the cost of making it difficult for your readers to follow you.

The best writers write smaller sentences. Write smaller paragraphs. They don’t use very big words.

Somewhere I read a very nice writing advice, “If it sounds like writing, rewrite it.” What it means is, you should write in a manner as if you are talking to people. Be a conversationalist. Write as if you are sitting and talking to someone.

Use active voice as much as possible. “This is done” instead of “This has been done”.

Read and learn constantly

Writing is a skill that you need to hone continuously. Your writing muscles get atrophied if you don’t stretch them regularly. Read other authors but don’t let them rub onto you. Learn how they express themselves.

If possible, read books on writing. There are many blogs dedicated to the art of writing.

Not just writing, also become a thought leader in your field. Go deeper into your topic.

As a professional content writer, I’m constantly learning about how to write effectively. I’m regularly learning what to do and what not to do when writing. Similarly, if you are an architect, then then read on architecture. Expand your knowledge. Then share your knowledge with your readers.

10 SEO copywriting tips to use whenever you publish a blog post

10 SEO Copywriting Tips

10 SEO Copywriting Tips

A big reason why you publish blog posts every day is that you want to improve your search engine rankings. During the past 15 years since I have been providing professional content writing services, I have come across only 3-4 clients who wanted to publish blog posts for the purpose of broadcasting their messages. Otherwise, the primary purpose is always improving SEO. I’m not saying there is anything wrong in that.

SEO copywriting is an integral part of writing for the purpose of improving your search engine rankings. Copywriting doesn’t always mean writing for ads or promotional literature. You maintain a business blog because you want to increase your sales. You want to convince your ideas compellingly so that your readers believe you and then do business with you. Whenever your writing involves convincing people, it is more copywriting and less content writing.

SEO copywriting and SEO content writing are often interchanged but the sole difference is that when you use copywriting when writing, you also promote your business.

SEMRush published an infographic listing 10 SEO copywriting tips to follow whenever you write a blog post or web page. Here is the infographic:

SEMRush infographic on SEO copywriting

SEMRush infographic on SEO copywriting

As the name suggests, SEO copywriting is meant to improve your search engine rankings. Therefore, you need to take certain steps, you need to follow some procedures, to make sure that you are optimizing your copy for better search engine rankings. Here are a few things you can do

1. Find the right keywords

There are rumors that Google no longer needs keywords and you can use contextual language to convey to Google what keywords to optimize your content for. But the keywords still matter. You can use various online tools to find the keywords people are using to find your business. You can even use as simple a tool as Google. When you search for something on Google, Google also suggests other search terms. The search terms are being used by people.

2. Find out which questions people are

Questions and their answers are ranked better by Google. Questions are generally a treasure trove of keywords because they use exactly the language people use when they are searching for your business.

Therefore, there is a greater chance of ranking a web page with a question “How to find the best content writing services” higher than a web page having a simple title as “We provide the best content writing services”.

3. Keep search intent in mind

Figuring out search intent further helps you refine your keywords and reorient your language. What is the reason people are trying to find your particular web pages or blog posts? Are you satisfying that intent? Are they able to find what they’re looking for? The more emphatically yes the answer is, the better will be your search engine rankings.

4. What are your competitors writing?

If your competitors are enjoying better search engine rankings than you, they must be doing something right with their content. What type of content are they publishing? What keywords and search terms are they targeting? The infographic suggests research at least 10 competitors before you start writing content for your own website or blog.

5. Gather original data

Original data helps you write authoritative content. You draw your own conclusions. You make up your own mind. You display concrete results to your prospective customers and clients. You can conduct polls and surveys on your website for original content. You can also write case studies and white papers.

6. Optimize headlines and meta information

Headlines hook your audience. Your headline tells your readers what awaits them and why they should read your piece of content. In SEO copywriting writing headlines is one of the most important aspects of writing content. Meta tag information is the web page title and the description. This information appears in search results and have a great impact on your CTR.

7. When SEO copywriting, write easy-to-read text

Write smaller sentences. Write smaller paragraphs. Express a single idea in a single sentence. Don’t use complicated words. Remember that many people might be reading your web page or blog post on their mobile phone and on mobile screens it is difficult to read longer sentences.

8. Include relevant images

Images complement your copywriting. Images are not an integral part of copywriting because copywriting involves writing words, but when you are writing for the web you need to use images that keep your readers hooked. Images also present a welcome distraction.

9. Use appropriate CTA

Call-to-action is very important in SEO copywriting. You may not tell your readers directly to do this or do that, there must always be a hidden intention. What must your readers do after reading your web page or blog post? Should they subscribe to your newsletter? Should they download your e-book or white paper? People’s response to your call-to-action is an important KPI of your SEO copywriting.

10. Link to other blog posts and web pages from your current piece of writing

Interlinking solves multiple purposes. It makes it easier for search engine crawlers to crawl important parts of your website or blog. It also helps your readers find relevant information on your website or blog. It prevents you from writing duplicate content because if there are some concepts you have already written about, better link to them rather than writing about them repeatedly.

SEO copywriting is important at multiple levels. It allows you to write engaging content that prompts people to take an action while they are on your website or blog. It provides relevant information and at the same time encourages people to reach out to you for doing business. The SEO part is, writing your content in such a manner that it is interesting to read for humans and at the same time easier for search engine crawlers to crawl, index, make sense, and then rank for the appropriate keywords.

Writing Happy New Year greetings for your business

How to write a happy New Year greeting for your business

How to write a happy New Year greeting for your business

Almost every business sends out new year greetings to its customers and clients. Being a professional content writer, I write new year greetings for my ongoing clients.

Here is a quick tip when writing a new year greeting for your business:

Really mean it.

Why am I saying this? Many businesses send out new year greetings just to promote some products or services.

For once, greet your customers and clients just for the sake of greeting them. Send them genuine messages. You have an entire year to promote your business.

When I’m creating email messages for season’s greetings such as Christmas, New Year or Diwali, I write contextually as well as emotionally.

What is contextual in this? Take for example the Covid-19 pandemic. Everyone is worried. Over the past two years it’s been coming and going. People are unsure both emotionally and economically.

There are thousands of other problems in the world.

No, I’m not saying that fill your messages will doom and gloom. But certainly empathize. People live in a realistic world, and they don’t want to be talked down to. Talk like an adult.

Yes, there are problems. Yes, we need to deal with those problems. Despite those problems, we must wish each other happiness, gratitude, prosperity, health, safety, and love.

Here are a few things to keep in mind when creating a new year message or a seasonal greeting message for your customers and clients:

Don’t worry about writing earthshattering sentences

Plain sentences will do. A simple “A Happy New Year to you” is far better than writing a convoluted sentence very few people understand. You don’t always have to use that big giant dancing man to attract people to your message.

Keep it short

It’s new year. People are busy with their families. Even if they are not busy with their families and friends, since most of the people are reading your messages on their mobile phones, it is better to keep them short. It is easier to read them.

Formulate the message

Here is how you can formulate the message:

  • Thank him or her for doing business with you.
  • Wish: May you and your loved ones prosper, become or remain healthy, get lots of love, and contentment in the coming year. May all your wishes come true this coming year.

Include your signature at the end

The signature will tell the recipients of your message what business you are in. Again, don’t go overboard. Use your usual signature. Stay away from pushing your marketing message.

Different marketing experts may have different take on how to write new year greetings, but my approach is quite straightforward. When you are writing New Year greetings, stick to greeting them. Don’t insert your marketing messages. Don’t use double entendre. Don’t use it as an opportunity to push your business agenda. You can push your business agenda all the year.

Can you publish high quality content on a shoestring budget?

How to write high-quality content on a shoestring budget

How to write high-quality content on a shoestring budget.

Yes, you can.

When it comes to publishing high quality content on shoestring budgets, I have experienced two types of clients:

  1. Those who have a genuine problem with cash and right now, really cannot spend much money on my content writing services.
  2. Those who think that spending money on content writing is not worth it, and they must squeeze as much content as possible with as little money as possible.

The focus of the current blog post are the clients of the first category – who really need to publish high-quality content on a shoestring budget.

Frankly, if you want to publish a 2500-word blog post that is well researched, you will need to spend money on a content writer.

It is like, when you go to the Domino’s and you want to order a large pizza, you are going to have to pay for it. Cannot pay? Too bad. Find alternatives. Go for another fast food that may be equally yummy and appetizing.

When my clients do not have enough money, I don’t cut corners.

I either don’t take the assignment because sometimes even I cannot afford to work on lesser paying assignments, or I offer an alternative.

The trick is, publish as much high-quality content as possible. Do not, do not compromise on quality even if you get to publish less content. Less content does not mean bad content. It simply means less content. There is nothing wrong in that.

This is how you can publish high-quality content on a shoestring budget

Publish small blog posts and web pages

In my previous blog post titled How to start blogging right now I have written that most of the clients think that if they need to publish their blogs, they need to publish at least 1000 words.

Yes, there are definitely benefits of publishing longer pieces of content. The advantages of long form content are well proven. Long form content enjoys better search engine rankings, and it also gets shared more compared to shorter pieces of content.

But right now, in the beginning, when you are working on a shoestring budget, do not worry about publishing long form content. You cannot afford it and you don’t want to compromise on the quality of your content.

The benefits of publishing small blog posts and web pages is that you can publish them almost immediately. Instead of worrying about the number of words, you focus on the message and the quality of your content.

Deliver the central message and then be done with that.

Even if you need to pay your content writer, since your content writer will be writing smaller pieces of content, he or she will not charge much, and you will be able to collaborate with him or her within your shoestring budget.

It is not like once you have published web pages and blog posts you cannot come back to them and expand them. You can go on adding new content as and when you can afford.

For example, in the beginning you publish a blog post of just 200 words. You publish it and then submit it to the Google Search Console. It will get crawled and indexed. One important job is done.

After a month, you can add another 400 words and then resubmit your link to the Google Search Console. Now you have 600 words, and the content is crawled again.

Publish content iteratively

I have covered this topic in the above-mentioned point. Publishing content iteratively means publishing it in stages. You publish the bare-bones version for the first time and submit your link to Google.

Then you can go on visiting the link and keep on adding new content to it.

Please remember that the problem is not with how much content you have, the problem in the beginning is the lack of it.

If you keep on waiting for the time when you will be able to publish blog posts and web pages of thousands of words, you will either compromise on quality or you will go on waiting, and this will cause harm to your business.

Instead, publish module, smaller chunks of content and then let them grow over time.

Re-purpose existing content

Have you already got a few web pages and blog posts? Maybe you can take out some chunks and reuse them?

These days when I don’t get time to add new content to my blog, I randomly pick up (relevant & useful) paragraphs and sentences, make them into a quotable image, and then share the image on LinkedIn and Twitter.

Curate useful content

This was the initial essence of blogging I remember. Someone posted something, and then scores of people linked to the original piece and shared their own opinion on it. This is how blogging grew and millions of blog posts got interconnected.

There are many content segregation platforms and apps you can use to gather useful links in your industry.

I use them for gathering high-quality updates on content marketing, content writing and SEO from other blogs and websites.

I choose a link, link to it from a new blog post, and then write a few paragraphs either explaining the contents of the original link, or expressing my own opinion.

You do not always have to agree to the link that you have found. You can also disagree. For example, recently I found a link extolling the benefits of long form content and according to my experience, sometimes you can achieve the same results by publishing shorter blog posts. I wrote about that.

Just make sure that when you are disagreeing, you have a valid reason, otherwise, it becomes counter-productive.

Share quick tips and tricks about your business or expertise

Again, these tips and tricks don’t need to be very long and comprehensive.

Take for example this blog post – Content writing advice: In the beginning it is important to associate your name with what you do or offer.

I was having a conversation with a client, and it occurred to me that the advice that I was giving to him, I could also write and publish on the blog. I did. It hardly took me 10 minutes.

As I mentioned in the beginning of this blog post, some clients are simply miserly and don’t appreciate paying for good content, and some clients have a real problem. These clients know the value of high-quality content. They wouldn’t mind paying for it. It is just that right now they need to work on a shoestring budget.

 

How to define your KPIs for targeted content writing

How to define your KPIs for targeted content writing

How to define your KPIs for targeted content writing?

KPIs stand for key performance indicators – they “indicate” whether your efforts are performing in the right direction or not.

Your biggest key performance indicator is the increase in your sales. But this KPI is made of scores of smaller KPI’s and this KPI cannot be attained unless you focus on numerous smaller KPIs.

Many content writing efforts do not pay off because people want to achieve everything with a single piece of content. They want to publish a few web pages or blog posts and then they want to generate business.

Surprisingly, every person who knows a thing or two about doing business knows the importance of lead nurturing – how you bring your prospective customer in your sales funnel and then, systematically, you lead him or her to the final act – purchasing.

But somehow, they tend to forget this when writing (or getting written) and publishing content on their websites.

When writing a particular web page, the focus should be on the immediate objective – what do you want to achieve by publishing this particular piece of content? What singular action do you want people to take after reading your web page?

Recently I published a book titled This Is How I Built My Content Writing Business; if I write about this book on my blog, do I just focus on prompting people to read the preview, purchase the book, or if they need to, they can also hire me as their content writer?

If I try to pack everything into a single blog post, it dilutes the focus and, even if the readers do not realize it, ends up confusing them. They may read the blog post, but a majority of them will leave without doing anything.

Continuing with the example of the book, if I decide to write a blog post on my book, what could be the key performance indicators?

  • Purchase my book
  • Read the preview
  • Download a free copy

There can be many more KPIs, but let us focus on these three KPIs.

I should not try to club all these three KPIs in a single blog post.

If I want to encourage people to read the preview, I should just talk about the benefits of reading the preview. I should talk about what the preview contains and how they are going to benefit after reading the preview.

rEAD THE PREVIEW OF MY BOOK

Read the preview of my book

When I am trying to convince people into reading the preview, I do not need to pressurize them into considering the option of buying it. If they want to buy it, they are going to buy it and I do not need to tell them. There is a “Buy” link on the preview page.

Therefore, if my KPI is getting the maximum number of people to read the preview, I must focus on that.

Similarly, if I want the maximum number of people to buy my book, I need to write in such a manner that I convince them into buying. I shouldn’t mention the fact that they can also read the preview.

Top image source: Shopify