How to make your business Google-updates-proof

Whereas search engine optimizing your website or blog organically for your important keywords is one of the greatest ways of getting traffic to your website or blog, you have to depend on search engine algorithms. Many Webmasters and bloggers have been hit hard by the recent Penguin update by Google. Overnight their rankings have vanished and they’re losing their business. My advise is publish content for your readers and visitors rather than simply for improving your search engine rankings. Good quality, relevant content always triumphs over content published just for improving search engine rankings.

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The benefits of having a Google +1 button on your website

Putting a Google +1 button on your blog or website is an excellent way of letting visitors recommend your particular web pages or blog posts to Google. If you noticed, the Google +1 button has already been appearing on some search result pages where you can directly recommend the link and improve its visibility by clicking the button. It has great SEO advantage. With Google’s new social networking platform Google Plus is rapidly gaining ground and with more and more people joining it, putting a Google +1 button also allows them to immediately share your links through their Google Plus profiles.

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Researching the right keywords for your content

Researching the right keywords and key phrases for your content can save you lots of long-term time because if you have to change your keywords after generating scores of, or maybe 100s of pages and blog posts, it might require lots of time and effort. Researching keywords before writing content might look like an uphill task but once you make it a part of your overall content marketing procedure it won’t seem to be like an exercise holding you back from generating great content.

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Can your SEO content writer improve your search engine rankings

An SEO content writer is not only a competent writer he or she also knows the ins and outs of search engine rankings. Your content must be created and formatted in such a manner that it becomes extremely easy for search engine crawlers to make out exactly what you’re trying to convey and how compellingly you are conveying it and what primary and secondary keywords are being highlighted through your content. The search engines use your keywords to gauge the real intent of your content.

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